Customer Insights & Experience Analytics Lead

Aquent; Woonsocket (RI); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Retirement match

Paid sick leave

Training resources

Job summary

Aquent seeks a senior marketing analytics leader to establish measurement governance across digital experiences and marketing initiatives, delivering executive-ready insights and recommendations. You will connect data sources, build dashboards, and partner with analytics, marketing, CRM, product, and agency teams to drive business impact.

You will shape measurement strategies, translate complex data into clear narratives, and support strategic decisions that enhance customer journeys and

Qualifications

• 7+ years of experience in marketing analytics, digital analytics, customer analytics, BI, consulting, or performance measurement.
• Experience developing executive-level insights and translating data into clear business recommendations.
• Experience working with digital customer experiences, websites, CRM programs, or personalization initiatives.
• Strong analytical and problem-solving skills across multiple data sources.
• Proven track record building KPI frameworks and measurement reporting programs.
• Experience partnering with cross-functional teams in marketing, analytics, and technology.

Responsibilities

• Establish measurement governance, KPI frameworks, and reporting standards across digital experience and marketing initiatives.
• Develop executive-ready performance insights and recommendations to support strategic decisions.
• Analyze customer behavior and performance trends across digital channels, CRM, personalization, and journeys.
• Connect multiple data sources to build cross-channel understanding of engagement and impact.
• Identify optimization opportunities and develop data-driven recommendations to improve CX and performance.
• Support creation of executive scorecards, dashboards, and performance reviews.
• Partner with analytics, marketing, CRM, product, digital experience, and agency teams on methods and reporting.
• Develop performance narratives answering what happened, why, why it matters, and what to do next.
• Support business case development and opportunity sizing for future investments.
• Establish a scalable insights and optimization operating model.

Skills

Executive communication

Data storytelling

Cross-functional collaboration

PowerPoint/storytelling

Analytical problem-solving

Education

High School Diploma or GED

Tools

Adobe Analytics

Tableau

Power BI

Google Analytics

Job description

Aquent seeks a senior marketing analytics leader to establish measurement governance across digital experiences and marketing initiatives, delivering executive-ready insights and recommendations. You will connect data sources, build dashboards, and partner with analytics, marketing, CRM, product, and agency teams to drive business impact.

You will shape measurement strategies, translate complex data into clear narratives, and support strategic decisions that enhance customer journeys and