Senior Digital Analytics & MarTech Analyst

Skill

Denver (CO)

On-site

USD 87,000 - 96,000

Full time

8 days ago

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Job summary

Aquent is seeking a highly motivated professional to bridge business stakeholders, marketing teams, technology partners, analytics teams, and platform owners to drive digital analytics definitions and delivery for a multi-year transformation.

You will shape tagging, data layer, measurement, reporting, and governance, ensuring accurate performance measurement across digital initiatives while collaborating with delivery leads and engineering partners.

Qualifications

5+ years of Business Systems Analysis, Product Analysis, Digital Product Delivery, or related experience.
Experience writing business requirements, functional requirements, epics, features, user stories, acceptance criteria, data requirements, use cases.
Experience supporting Agile and/or SAFe delivery environments.
Strong analytical and problem-solving capabilities.
Excellent facilitation and stakeholder management skills.
Ability to manage multiple initiatives simultaneously in a fast-paced environment.
Strong verbal, written, and presentation communication skills.
Experience supporting website, digital marketing, CMS, or customer experience platforms.
Experience with tagging and measurement technologies such as Adobe Analytics, Tealium, Google Analytics, Data Layer frameworks, Tag Management Systems, Client-side and Server-side approaches.

Responsibilities

Partner with business stakeholders, site owners, product teams, architects, developers, analytics SMEs, and platform owners to define, document, and manage business and system requirements.
Translate business objectives, measurement needs, and reporting requirements into actionable epics, features, user stories, and acceptance criteria.
Facilitate requirements-gathering workshops and working sessions across multiple disciplines.
Identify dependencies, risks, assumptions, gaps, and impacts across workstreams.
Maintain requirements traceability from business objectives through implementation and reporting.
Lead the documentation and coordination of analytics, tagging, tracking, measurement, and data-layer requirements across digital initiatives.
Partner with Analytics, MarTech, Tealium, Adobe Analytics, development teams, and other stakeholders to define tracking strategies and implementation requirements.
Create and maintain tagging specifications, tracking matrices, data dictionaries, measurement plans, and governance documentation.
Ensure business goals, conversion metrics, client journeys, and reporting needs are accurately represented in technical requirements.
Validate that tracking requirements are incorporated into development plans, testing activities, and production-readiness reviews.
Help establish scalable processes for performance measurement, reporting, governance, and end-to-end traceability.
Work closely with Delivery Leads, Product Managers, Technical Project Managers, Scrum teams, and Engineering partners throughout the development lifecycle.
Support backlog refinement, prioritization, sprint planning, and requirements clarification.
Collaborate with QA and UAT teams to ensure requirements are testable and measurable.
Assist with defect triage, issue resolution, and change-management activities.
Support release readiness and implementation planning.
Serve as a liaison among Marketing, Content, Product, Technology, Analytics, Compliance, and other subject-matter experts.
Facilitate discussions that align business objectives, technical feasibility, and measurement requirements.
Communicate project status, requirement changes, risks, dependencies, and recommendations to leadership and delivery teams.