Web Analytics & Experimentation Specialist

Skill; United States; On-site; USD 55,000 - 62,000; Full time

Benefits offered by this job

Health, vision, and dental plans

Paid sick leave

Retirement plan with match

Free online training

Benefits information available

Job summary

Aquent Talent is partnering with a global technology leader to hire a Web Marketing Analyst, Web Experience. This role focuses on turning ambiguous questions into actionable insights that shape strategy and improve how users discover and adopt products.

You will collaborate with product management and leadership to support analytics across marketing programs, experimentation efforts, and site performance, delivering data-driven recommendations that enhance digital experiences.

Qualifications

• 5-7+ years of experience in web analytics or marketing analytics.
• Experience designing and interpreting A/B tests with statistical concepts.
• Advanced spreadsheet skills for data manipulation and pivots.
• Experience using web analytics platforms to track user behavior.
• Ability to translate complex questions into analyses and clear recommendations.
• Strong communication and collaboration with product and marketing teams.

Responsibilities

• Evaluate impact of web projects and cross-team initiatives with stakeholders.
• Design, run, and evaluate web experiments across platforms.
• Use analytics to assess how web design affects engagement and usability.
• Answer ad-hoc questions about user behavior, funnel performance, and marketing impact.
• Produce monthly reports on web engagement and page-level trends.
• Collaborate with product managers to translate questions into analyses.
• Support investigations across purchase and conversion paths.

Skills

A/B testing

Data analysis

Pivot tables

Web analytics

Communication

Stakeholder management

Tools

SQL

BI tools

Job description

Aquent Talent is partnering with a global technology leader to hire a Web Marketing Analyst, Web Experience. This role focuses on turning ambiguous questions into actionable insights that shape strategy and improve how users discover and adopt products.

You will collaborate with product management and leadership to support analytics across marketing programs, experimentation efforts, and site performance, delivering data-driven recommendations that enhance digital experiences.