Customer Experience Insights Consultant [AQ-18750]

Aquent; Woonsocket (RI); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Retirement match

Paid sick leave

Training resources

Job summary

Aquent seeks a senior marketing analytics leader to establish measurement governance across digital experiences and marketing initiatives, delivering executive-ready insights and recommendations. You will connect data sources, build dashboards, and partner with analytics, marketing, CRM, product, and agency teams to drive business impact.

You will shape measurement strategies, translate complex data into clear narratives, and support strategic decisions that enhance customer journeys and

Qualifications

• 7+ years of experience in marketing analytics, digital analytics, customer analytics, BI, consulting, or performance measurement.
• Experience developing executive-level insights and translating data into clear business recommendations.
• Experience working with digital customer experiences, websites, CRM programs, or personalization initiatives.
• Strong analytical and problem-solving skills across multiple data sources.
• Proven track record building KPI frameworks and measurement reporting programs.
• Experience partnering with cross-functional teams in marketing, analytics, and technology.

Responsibilities

• Establish measurement governance, KPI frameworks, and reporting standards across digital experience and marketing initiatives.
• Develop executive-ready performance insights and recommendations to support strategic decisions.
• Analyze customer behavior and performance trends across digital channels, CRM, personalization, and journeys.
• Connect multiple data sources to build cross-channel understanding of engagement and impact.
• Identify optimization opportunities and develop data-driven recommendations to improve CX and performance.
• Support creation of executive scorecards, dashboards, and performance reviews.
• Partner with analytics, marketing, CRM, product, digital experience, and agency teams on methods and reporting.
• Develop performance narratives answering what happened, why, why it matters, and what to do next.
• Support business case development and opportunity sizing for future investments.
• Establish a scalable insights and optimization operating model.

Skills

Executive communication

Data storytelling

Cross-functional collaboration

PowerPoint/storytelling

Analytical problem-solving

Education

High School Diploma or GED

Tools

Adobe Analytics

Tableau

Power BI

Google Analytics

Job description

Aquent is proud to partner with a leading enterprise dedicated to enhancing customer experiences through innovative digital solutions. This organization is at the forefront of leveraging data and insights to drive strategic decisions, improve customer engagement, and optimize performance across a vast digital ecosystem. Join a team committed to transforming how customers interact with essential services, making a tangible impact on millions of lives.

Are you ready to be at the heart of strategic decision-making, transforming complex data into clear, actionable insights that will shape the future of customer engagement? In this pivotal role, you will directly influence strategic direction by developing robust measurement frameworks, delivering executive insights, and crafting compelling performance narratives that drive significant business impact. Your expertise will be crucial in shaping future growth and ensuring an exceptional customer journey, making a real difference in how millions experience essential services.

What You’ll Do

• Establish measurement governance, KPI frameworks, and reporting standards across digital experience and marketing initiatives.
• Develop executive-ready performance insights and recommendations that support strategic decision-making.
• Analyze customer behavior and performance trends across digital channels, CRM, personalization, customer journeys, and web experiences.
• Connect multiple data sources to build a cross-channel understanding of customer engagement and business impact.
• Identify optimization opportunities and develop data-driven recommendations to improve customer experience and performance outcomes.
• Support creation of executive scorecards, dashboards, and performance reviews.
• Partner with analytics, marketing, CRM, product, digital experience, and agency teams to align measurement methodologies and reporting approaches.
• Develop compelling performance narratives that answer: What happened? Why it happened? Why it matters? What actions should be taken next?
• Support business case development and opportunity sizing for future investments.
• Establish a scalable insights and optimization operating model for the organization.

Must-Have Qualifications

• Verifiable High School Diploma or GED.
• 7+ years of experience in marketing analytics, digital analytics, customer analytics, business intelligence, consulting, or performance measurement.
• Experience developing executive-level insights and translating complex data into clear business recommendations.
• Demonstrated experience working with digital customer experiences, websites, customer journeys, CRM programs, or personalization initiatives.
• Strong analytical and problem-solving skills with the ability to connect data across multiple sources and derive meaningful conclusions.
• Proven experience building KPI frameworks, measurement strategies, or performance reporting programs.
• Experience partnering effectively with cross-functional business, marketing, analytics, and technology teams.
• Advanced proficiency with industry-standard analytics and reporting platforms (e.g., Adobe Analytics, Tableau, Power BI, Google Analytics, or similar tools).
• Strong executive communication, presentation, and storytelling skills, particularly with tools like PowerPoint.

Nice-to-Have Qualifications

• Experience in consumer-focused industries such as retail or healthcare.
• Expertise in customer journey analytics and optimization.
• Experience with personalization or CRM analytics.
• Proficiency in digital experience optimization and A/B testing.
• A background in consulting or strategy.
• Experience supporting executive leadership teams and strategic transformation initiatives.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.