Executive CX Insights & Optimization Strategist

Skill; United States; On-site; USD 131,263,000 - 149,202,000; Full time

Job summary

Aquent Talent is partnering with a leading enterprise to build a cross-channel insights, measurement, and optimization capability. The role will influence strategic decisions by developing measurement frameworks and executive insights that drive business impact.

You will connect data sources across digital channels, CRM, and personalization, establish governance and dashboards, and collaborate with analytics, marketing, product, and agencies to advance measurement excellence.

Qualifications

• Verifiable High School Diploma or GED.
• 7+ years of experience in marketing analytics, digital analytics, customer analytics, business intelligence, consulting, or performance measurement.
• Experience developing executive-level insights and translating complex data into clear business recommendations.
• Demonstrated experience with digital customer experiences, websites, customer journeys, CRM programs, or personalization initiatives.
• Strong analytical and problem-solving skills with the ability to connect data across multiple sources.
• Proven experience building KPI frameworks, measurement strategies, or performance reporting programs.
• Experience partnering effectively with cross-functional business, marketing, analytics, and technology teams.
• Advanced proficiency with analytics platforms (Adobe Analytics, Tableau, Power BI, Google Analytics).
• Strong executive communication and storytelling, especially with PowerPoint.

Responsibilities

• Establish measurement governance, KPI frameworks, and reporting standards across digital experience and marketing initiatives.
• Develop executive-ready performance insights and recommendations to support strategic decisions.
• Analyze customer behavior and performance trends across digital channels, CRM, personalization, journeys, and web experiences.
• Connect multiple data sources to build a cross-channel understanding of engagement and impact.
• Identify optimization opportunities and develop data-driven recommendations to improve customer experience and outcomes.
• Support creation of executive scorecards, dashboards, and performance reviews.
• Partner with analytics, marketing, CRM, product, digital experience, and agency teams to align measurement approaches.
• Develop performance narratives that answer what happened, why, why it matters, and actions next.
• Support business case development and opportunity sizing for future investments.
• Establish a scalable insights and optimization operating model.

Skills

Executive communication

Storytelling

Cross-channel analytics

Data analysis

KPI development

Collaboration

Problem solving

PowerPoint

Education

High School Diploma or GED

Tools

Adobe Analytics

Tableau

Power BI

Google Analytics

Job description

Aquent Talent is partnering with a leading enterprise to build a cross-channel insights, measurement, and optimization capability. The role will influence strategic decisions by developing measurement frameworks and executive insights that drive business impact.

You will connect data sources across digital channels, CRM, and personalization, establish governance and dashboards, and collaborate with analytics, marketing, product, and agencies to advance measurement excellence.