Customer Growth & Lifecycle Marketing Manager

OpenLoop Health; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

OpenLoop Health is seeking a Customer Marketing Manager to design, operate, and lead end-to-end customer marketing campaigns with Sales and Customer Success. You will help customers discover and deploy opportunities to expand their business and serve patients.

You will expand reach and adoption of our portfolio, building strategy and infrastructure to turn customers into long-term partners through integrated campaigns and product-led growth initiatives.

Qualifications

• 3-5 years of professional experience in customer/lifecycle marketing at a B2B company.
• Proven experience coordinating with Customer Success or Account Management teams.
• Experience using data to identify cross-sell and upsell opportunities.

Responsibilities

• Strategic account planning with Customer Success to identify expansion opportunities.
• Develop broad-based customer campaigns to raise awareness of best practices and new programs.
• Create education content with the Content team to illustrate paths to growth.
• Execute end-to-end integrated campaigns across email, events, content, and lifecycle channels.
• Run product-led growth campaigns to drive adoption of new products.
• Analyze customer data to uncover cross-sell and upsell opportunities; report outcomes.

Skills

Lifecycle marketing

B2B marketing

Data-driven

AI-powered analytics

Cross-functional collaboration

Tools

HubSpot

Job description

OpenLoop Health is seeking a Customer Marketing Manager to design, operate, and lead end-to-end customer marketing campaigns with Sales and Customer Success. You will help customers discover and deploy opportunities to expand their business and serve patients.

You will expand reach and adoption of our portfolio, building strategy and infrastructure to turn customers into long-term partners through integrated campaigns and product-led growth initiatives.