SVP, Marketing

OpenLoop; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

OpenLoop seeks an SVP of Marketing to lead demand generation, product marketing, lifecycle marketing, brand, and design, building a systematic, revenue-connected marketing engine that scales with the company.

You will partner closely with Sales and Revenue leadership, establish KPIs, dashboards, and a regular measurement cadence, and guide a growth-minded team from 0-to-1 to scale.

Qualifications

• 12+ years of B2B marketing, including senior leadership scaling multi-function teams.
• Experience running self-service and B2B/outbound funnels concurrently.
• Proven ability to build systematic marketing operations with metrics and reporting.
• Strong people leadership across demand gen, product marketing, lifecycle, brand, and design.

Responsibilities

• Lead the demand gen team across self-service and outbound motions at scale.
• Own product marketing enablement for internal and external audiences.
• Elevate brand and design with a growth marketing mindset for positioning and campaigns.
• Build out event marketing from the ground up.
• Introduce a metrics-driven operating cadence with KPIs and dashboards.
• Coach a high-performing team to scale 0‑to‑1 work.
• Partner with Sales/Revenue to align self-service and outbound motions.
• Represent marketing to executive leadership.

Skills

B2B marketing leadership

Demand generation

Product marketing

Brand & design leadership

Executive communication

AI in marketing

Education

Bachelor's degree in Marketing/Business

Tools

AI marketing tools

Job description

About OpenLoop

OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.

About The Role

OpenLoop's mission is to bring care anywhere by powering telehealth solutions at scale. As SVP of Marketing, you'll lead a team spanning demand generation, product marketing, lifecycle marketing, brand, and design; building the systematic, revenue-connected marketing engine that matches the pace of one of the fastest-scaling companies in digital health.

What You\'ll Do

• Lead the demand gen team in driving both inbound and outbound pipeline across two distinct acquisition motions: self-service and B2B outbound/sales-assisted, ensuring they scale together rather than competing for the same demand.


• Own product marketing enablement and throughput for internal (sales, CS) and external (market-facing) audiences.


• Lead and elevate the brand and design function, bringing a growth marketing mindset to positioning, identity, and campaign execution for OpenLoop and its portfolio companies.


• Build out event marketing as a function from the ground up.


• Introduce a systematic, metrics-driven operating rigor across the team with clear KPIs, dashboards, and a regular measurement cadence.


• Coach and develop a team that already excels at execution and 0-to-1 work, building the prioritization frameworks and systems needed to scale it.


• Partner closely with Sales/Revenue leadership to keep the self-service and outbound motions aligned rather than cannibalizing one another.


• Serve as a senior marketing voice internally and represent the function to executive leadership.


• Other duties as assigned.

Who You Are

• Bachelor\'s degree in Marketing, Business, or a related field, or equivalent experience.


• 12+ years of B2B marketing experience, including senior leadership scaling multi-function marketing organizations.


• Proven experience running both a self-service and a B2B/outbound funnel at the same time without one cannibalizing the other.


• A track record of building systematic marketing operations including metrics, reporting, and prioritization frameworks, inside a high-growth environment.


• Strong people leadership across diverse marketing disciplines: demand gen, product marketing, lifecycle, brand, and design.


• A growth marketing mindset, with the ability to guide brand and design teams without being a hands-on practitioner.


• Hands-on comfort using AI to increase marketing team productivity, execution speed, and decision-making.


• Excellent executive communication and storytelling skills.


• Comfortable operating in a fast-moving, high-accountability environment.

Our Benefits

In addition, for salaried positions you would also be eligible for:

• Medical, Dental, and Vision plans


• Flexible Spending/Health Savings Accounts


• Flexible PTO


• 401(k) + Company Match


• Life Insurance, Pet insurance, and more

Our Company

We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.

Sound like a good fit? We’d love to meet you.