Customer Marketing Manager

OpenLoop; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

OpenLoop is seeking a Customer Marketing Manager to design, operate, and lead end-to-end customer marketing campaigns that align with Sales and Customer Success. You will help customers discover, understand, and deploy opportunities to better serve patients and expand partnerships.

You will lead strategies for account planning, cross-sell and upsell, and product-led growth, driving adoption of new programs across the existing customer base with data-driven insights.

Qualifications

• 3-5 years of professional experience, including 3+ years in customer or lifecycle marketing at a B2B company.
• Proven experience working closely with Customer Success or Account Management teams, spanning both one-to-one account planning and broader, campaign-based customer marketing.
• An AI power user. You use AI to analyze data, ideate, draft first pass copy, and feed success back into your ideation models.

Responsibilities

• Strategic Account Planning: Partner with Customer Success on one-to-one account planning for strategic accounts, identifying and pursuing expansion opportunities tailored to each customer's business.
• Broad-Based Customer Campaigns: Work with Customer Success to build broad-based customer campaigns that drive awareness of best practices and new programs that can expand a customer's offering or business.
• Customer Education Content: Collaborate with the Content team to develop best-practice and program-level educational materials that help clients visualize the path to expanding their business.
• Integrated Campaign Execution: Set up and execute integrated, end-to-end customer marketing campaigns across email, events, content, and other lifecycle channels.
• Product-Led Growth: Run product-led growth campaigns that drive awareness and adoption of new products across the existing customer base.
• Data-Driven Opportunity Identification: Dive deep into customer and usage data to uncover and prioritize cross-sell and upsell opportunities across accounts and segments.
• Reporting & Insights: Own customer marketing data and reporting, regularly reporting out to cross-functional stakeholders and the executive team on the progress and impact of customer education and marketing efforts.
• Program Leadership: Regularly bring new customer expansion ideas to the Marketing and Customer Success teams, taking a leadership role in this function from ideation through execution and reporting.

Skills

Lifecycle marketing

Campaign management

AI-powered analysis

Data-driven decision making

Cross-functional collaboration

HubSpot

Tools

HubSpot

Job description

About OpenLoop

OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.

About The Role

OpenLoop is looking for a Customer Marketing Manager to design, operate, and lead end-to-end customer marketing campaigns that work hand-in-hand with our Sales and Customer Success teams. In this role, you will play a leading part in helping our customers discover, understand, and deploy new opportunities for their business to better serve patients.

This is a chance to help lead the next phase of OpenLoop's growth by expanding the reach and adoption of our broad, rapidly growing portfolio of program offerings — building the strategy and infrastructure to turn existing customers into long-term, expanding partners.

What You'll Do

• Strategic Account Planning: Partner with Customer Success on one-to-one account planning for strategic accounts, identifying and pursuing expansion opportunities tailored to each customer's business.
• Broad-Based Customer Campaigns: Work with Customer Success to build broad-based customer campaigns that drive awareness of best practices and new programs that can expand a customer's offering or business.
• Customer Education Content: Collaborate with the Content team to develop best-practice and program-level educational materials that help clients visualize the path to expanding their business.
• Integrated Campaign Execution: Set up and execute integrated, end-to-end customer marketing campaigns across email, events, content, and other lifecycle channels.
• Product-Led Growth: Run product-led growth campaigns that drive awareness and adoption of new products across the existing customer base.
• Data-Driven Opportunity Identification: Dive deep into customer and usage data to uncover and prioritize cross-sell and upsell opportunities across accounts and segments.
• Reporting & Insights: Own customer marketing data and reporting, regularly reporting out to cross-functional stakeholders and the executive team on the progress and impact of customer education and marketing efforts.
• Program Leadership: Regularly bring new customer expansion ideas to the Marketing and Customer Success teams, taking a leadership role in this function from ideation through execution and reporting.

Who You Are

• 3-5 years of professional experience, including 3+ years in customer or lifecycle marketing at a B2B company.
• Proven experience working closely with Customer Success or Account Management teams, spanning both one-to-one account planning and broader, campaign-based customer marketing.
• An AI power user. You use AI to analyze data, ideate, draft first pass copy, and feed success back into your ideation models.
• Strong command of lifecycle marketing across email, events, content, and other channels.
• Proven experience diving deep into data to uncover and determine cross-sell and upsell opportunities.
• A builder mindset with a high degree of ownership, speed, curiosity, and attention to detail.
• HubSpot experience preferred.
• Experience in healthcare or health tech is a plus, but not required.

Our Company

We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.