Customer Engagement & Outreach Specialist

ThreatLocker, Inc.; Orlando (FL); On-site; USD 52,000 - 78,000; Full time

Job summary

ThreatLocker is seeking a proactive Customer Experience Ambassador in Orlando, FL to turn marketing engagement into measurable sales opportunities. You will bridge Marketing and Sales, qualify leads, book product demonstrations, and drive event registrations in support of ThreatLocker’s strategic campaigns.

The role is in-office in Orlando and requires strong communication, relationship-building, CRM experience (HubSpot a plus), and the ability to manage multiple campaigns with precision.

Qualifications

• 1–3 years of experience in business development, sales development, lead generation, or a similar customer-facing role.
• Strong written and verbal communication skills, with confidence engaging prospects over the phone.
• Demonstrated ability to build relationships, handle objections, and convert conversations into meaningful next steps.
• Highly organized, detail-oriented, and comfortable managing multiple campaigns and follow-up priorities simultaneously.
• Experience working with CRM and marketing automation platforms; HubSpot experience is a plus.
• Self-motivated, persistent, and comfortable working toward measurable performance goals.
• Ability to collaborate effectively with Marketing, Sales, and Events teams.
• Interest in cybersecurity, technology, or B2B software is preferred.

Responsibilities

• Identify and secure strategic guests for high-value activations (such as Formular 1 race weekends).
• Follow up on inbound marketing leads based on agreed-upon criteria with the Sales team, including lead status, engagement level, geographic region, and ownership.
• Engage prospects through phone calls, emails, and personalized outreach to understand their needs, qualify interest, and identify opportunities.
• Book qualified product demonstrations and coordinate seamless handoffs to the appropriate Sales representatives.
• Maintain consistent follow-up with prospects who are not yet ready to engage with Sales, nurturing relationships until the next appropriate step.
• Ensure accurate lead tracking, activity documentation, and status updates in the CRM.
• Execute targeted outreach following direct mail campaigns to increase engagement, encourage responses, and convert interest into sales conversations.
• Follow up with prospects who engage with marketing campaigns, webinars, events, and other promotional initiatives.
• Collaborate with Marketing to develop effective outreach strategies, messaging, and follow-up sequences.
• Provide feedback on prospect responses, objections, and campaign effectiveness to help improve future marketing initiatives.
• Drive registrations for ThreatLocker webinars, Zero Trust World, and other strategic marketing events.
• Identify and engage relevant prospects for regional events, executive gatherings, partner activations, and other targeted experiences.
• Conduct personalized outreach to high-value prospects to encourage participation in strategic events.
• Follow up with registered attendees to encourage attendance and maximize engagement.
• Engage event participants after the event to identify opportunities, schedule demonstrations, and connect them with Sales.
• Work closely with Marketing and Sales to ensure lead follow-up aligns with established responsibilities, regional assignments, and engagement criteria.
• Coordinate the handoff of qualified opportunities to Sales and help ensure prospects receive timely follow-up.
• Track the progression of marketing-generated leads into sales meetings and opportunities.
• Identify gaps in lead follow-up and recommend improvements to increase conversion rates.
• Share prospect insights with Marketing to improve targeting, messaging, and campaign performance.

Skills

Lead generation

Communication skills

Relationship building

Organizational skills

CRM

HubSpot

Self-motivation

Team collaboration

Interest in cybersecurity

Tools

HubSpot

Job description

ThreatLocker is seeking a proactive Customer Experience Ambassador in Orlando, FL to turn marketing engagement into measurable sales opportunities. You will bridge Marketing and Sales, qualify leads, book product demonstrations, and drive event registrations in support of ThreatLocker’s strategic campaigns.

The role is in-office in Orlando and requires strong communication, relationship-building, CRM experience (HubSpot a plus), and the ability to manage multiple campaigns with precision.