Customer Advocacy Manager

Site Organic LLC; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare options

Flexible PTO

401(k) match

Parental leave

Mental health support

Professional development reimbursement

Descripción de la vacante

Ministry Brands is seeking a Customer Advocacy Manager to build and scale advocacy programs, references, reviews, referrals, and customer stories that demonstrate the value and ROI of our SaaS solutions. You’ll partner with Customer Marketing, Success, Sales, Product Marketing, and Events to recruit advocates and design journeys across the customer lifecycle.

You’ll own the reference program end-to-end, manage review and referral programs, measure KPIs, and report ROI to guide strategic

Formación

• 4–6 years of experience in customer marketing, customer advocacy, lifecycle marketing, community, or customer success marketing.
• Experience managing a customer reference program at scale.
• Strong analytical skills and comfort establishing KPIs, building reporting, and demonstrating program ROI.
• Excellent written and verbal communication skills, engaging credibly with customers from day-to-day users to senior executives.
• Strong project management skills with attention to detail and ability to manage multiple programs.

Responsabilidades

• Build and scale the programs, processes, and customer relationships that turn satisfied customers into advocates — powering references, reviews, referrals, and stories.
• Own end-to-end customer reference program: recruitment, qualification, matching, fulfillment, tracking, and recognition.
• Own customer review programs across third‑party platforms, driving volume and quality at key moments.
• Develop scalable advocate journeys and participation pathways based on customer interest and lifecycle stage.
• Partner with Sales, Product Marketing, and Communications to produce case studies, testimonials, and other customer-led content.
• Maintain a centralized advocate library and ensure advocate profiles and engagement data are accurate in CRM and MA systems.

Conocimientos

CRM

Marketing automation

Cross-functional collaboration

Analytics

Project management

Written and verbal communication

Herramientas

Salesforce

Descripción del empleo

Ministry Brands is looking for a Customer Advocacy Manager to join our growing team!

What You’ll Do

As Customer Advocacy Manager, you’ll build and scale the programs, processes, and customer relationships that turn satisfied Ministry Brands customers into active advocates — powering the references, reviews, referrals, and stories that give prospects and the market proof of what our software makes possible. Great advocacy creates value for the customer while also driving measurable business impact across acquisition, expansion, retention, and brand reputation. You’ll partner closely with Customer Marketing, Customer Success, Sales, Product Marketing, and Events to identify advocates and activate them at the right moments throughout the customer lifecycle. Build and manage the overall customer advocacy strategy, including customer references, reviews, referrals, customer stories, speaking opportunities, advisory programs, and peer engagement. Develop scalable advocate journeys and participation pathways based on customer interest, relationship strength, product usage, segment, and lifecycle stage. Own the end-to-end customer reference program — advocate recruitment, qualification, matching, fulfillment, tracking, and recognition — while protecting advocates from overuse. Own customer review programs across relevant third-party review platforms, driving both volume and quality of reviews at key moments in the customer journey. Build and optimize customer referral programs designed to generate qualified new-customer pipeline, tracking advocacy-sourced leads, pipeline, and revenue. Identify customers with compelling outcomes and stories, and partner with Product Marketing and Communications to produce case studies, testimonials, videos, and other customer-led content. Maintain a centralized, searchable library of customer advocates, stories, proof points, and approved assets that Sales and Marketing can access on demand. Own the customer advocacy technology stack, serving as the internal subject matter expert and maintaining accurate advocate profiles, permissions, and engagement data. Build workflows and integrations that connect advocacy data with CRM and marketing automation systems. Support the development of customer peer groups, advisory councils, and executive engagement programs, recruiting and managing customers for Customer Advisory Boards and speaking opportunities. Establish KPIs for customer advocacy and report on program performance, including advocate growth, reference fulfillment, review volume, referrals, and advocacy-sourced pipeline. Measure the influence of advocacy programs on acquisition, retention, expansion, and sales velocity, and use the data to prioritize where to invest next.

What We’re Looking For

4-6 years of experience in customer marketing, customer advocacy, lifecycle marketing, community, or customer success marketing, ideally within B2B SaaS. Demonstrated experience building or managing customer advocacy programs including references, reviews, referrals, customer stories, or advocate communities. Experience managing a customer reference program at scale. Strong understanding of CRM and marketing automation systems. Experience building repeatable processes and operational infrastructure, not simply executing individual campaigns. Strong analytical skills and comfort establishing KPIs, building reporting, and demonstrating program ROI. Excellent written and verbal communication skills, with the ability to engage credibly with customers ranging from day-to-day users to senior executives. Strong project management skills and exceptional attention to detail, with the ability to manage multiple programs and stakeholders simultaneously. Proven ability to work cross-functionally with Sales, Customer Success, Product Marketing, Product, Events, and Communications. Strong judgment and customer empathy, particularly when determining when and how customers should be asked to participate.

Preferred

Hands-on experience administering customer advocacy, community, gifting, referral, or review marketing technology. Salesforce experience. Experience running Customer Advisory Boards or executive customer engagement programs. Experience in faith-based, non-profit, or association markets.

Physical Considerations

Ability to work in a general office environment.

Ability to handle extended periods of computer-based work, including telephone.

Travel Considerations

Domestic and/or international travel required, estimated up to 10%.

Benefit Offerings Designed to Promote a Life of Balance!

• Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.
• Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!
• Invest in your future – Ministry Brands matches 100% of your 401(k) contributions, dollar-for-dollar, up to 3%. Contribute 3%, and we add another 3%. It's well-earned money working toward your retirement from day one.
• Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.
• Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.
• Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.

Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.

Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace.

We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.