Strategy Director New Brooklyn, NY

UnitedMasters, Inc.; New York (NY); Hybrid; USD 140,000 - 165,000; Full time

Job summary

UnitedMasters, Inc. is seeking a Strategy Director to join Translation. This hybrid role requires four days in office and one day remote in New York, NYC area.

You will lead audience insights, brand positioning, and cross-functional teams to shape innovative brand strategies for ambitious clients. You will mentor junior staff, collaborate with data strategists and creatives, and contribute to Translation’s culture of bold storytelling and cultural impact.

Qualifications

• 6+ years of strategy and brand development experience.
• Diverse background in consumer research, social strategy, and comms planning.
• Proven ability to derive insights and grow client/agency relationships.
• Experience designing consumer research studies.

Responsibilities

• Ensure quality and accuracy of audience, cultural and brand insights.
• Identify real problems and define why/how for briefs.
• Guide brand positioning and messaging strategy.
• Lead day-to-day client and project engagements across key accounts.
• Collaborate with data strategists, planners, and creatives to shape responses to brand assignments.
• Build internal and external relationships to inspire work toward common goals.
• Oversee junior team outputs to meet client goals.
• Contribute to intellectual capital around audience and cultural insights.

Skills

Storytelling

Communication

Self-motivated

Culture insight

Quantitative skills

Verbal & written

Job description

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do.

We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious!

We are looking for aStrategy Director to join Translation! Please note that this role demands four days in office and one day remote.

What You'll Do

• Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights
• Identify the "real” problem of every business and brand challenge, quickly assessing and defining the “why” and “how” of every brief
• Expertly guide brand positioning and inform messaging and channel strategy
• Lead day-to-day client and project engagements across key accounts
• Work closely with data strategists, context planners, account directors, and creatives to formulate and execute a vision for how we respond to every brand assignment
• Build positive relationships internally and externally, inspiring work from common intent and shared desired outcomes
• Oversee the output of junior team members to ensure it meets client goals and business objectives
• Contribute to the intellectual capital of the company as it relates to the understanding and decoding of audience and cultural insights

Knowledge, Skills and Abilities

• Clear and persuasive communication skills with a knack for storytelling
• Self-motivated and able to thrive in a fast‑paced and self‑directed environment
• A deep pursuit and passion for something that informs your perspective on culture
• Excellent quantitative and research skills and proven data interpretation capabilities
• Exceptional verbal and written communication skills
• Have a curious mind and a passion for understanding what drives consumers & culture

Minimum Qualifications

• 6+ years of relevant experience in a role focusing on strategy and brand development
• A diverse background of strategic skills and disciplines (ie., consumer research, social strategy, comms planning)
• Passion for insights, innovation, and growing client and agency relationships
• Experience culling insights and designing consumer research studies

Preferred Qualifications

• Proven ability to think creatively about insight discovery, development, and application
• A vetted track record collaborating with cross-functional teams
• Has led design and execution of quantitative and/or qualitative research methodologies
• Considerable grasp of the digital and social media ecosystem
• Proven ability to uncover and translate insights from African American consumer culture into impactful brand, media, and creative strategies

About UnitedMasters

UnitedMasters Inc. represents the creative solutions company, Translation , and the leading software and services platform for independent creators, UnitedMasters . UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range: $140,000 -165,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

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