CTV Revenue & Streaming Partnerships Lead

Capitol Broadcasting Company; Raleigh (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive health insurance plan

Vision and Dental Insurance

Company sponsored life insurance

401K with company match

Generous paid time off

9 paid company holidays

Job summary

Capitol Broadcasting Company is seeking a Streaming Partnerships & CTV Revenue Lead to own FAST/AVOD contracts and manage distribution partnerships for WRAL Media in Raleigh, NC. This role develops a comprehensive revenue plan across direct-sold, programmatic, sponsorship, and packaged opportunities to maximize streaming inventory monetization.

The ideal candidate has 5+ years in digital/media advertising sales with a focus on connected-TV/OTT, strong negotiation skills, and experience with ad

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Five+ years in digital or media advertising sales, distribution partnerships, or streaming with a connected-TV/OTT focus.
• Direct experience with FAST platforms and distribution deals, including negotiating contracts and hitting revenue targets.
• Strong written and verbal communication and negotiation skills; credible with external partners and internal stakeholders.
• Strong commercial judgment; able to prioritize partnerships and opportunities and negotiate favorable terms.

Responsibilities

• Own FAST and free ad-supported streaming TV contracts and oversee day-to-day management of distribution partners.
• Manage platform relationships such as Samsung TV Plus, NewsON, Haystack, Roku, and similar distribution partners.
• Build and execute an aggressive CTV revenue plan across direct-sold, programmatic, sponsorship, and packaged opportunities.
• Serve as WRAL Media’s internal subject matter expert on connected television, streaming distribution, programmatic buying, audience targeting, attribution, and measurement.
• Participate in client-facing meetings with account executives and sales leaders to explain CTV strategies, identify opportunities, and position WRAL Media’s streaming capabilities.
• Lead high-level CTV presentations for advertisers and agencies, translating complex technology and measurement concepts into clear business outcomes.

Skills

Communication skills

Negotiation

Digital advertising sales

Contract negotiation

CRM/pipeline tools

Education

Bachelor’s degree in related field

Tools

Google Ad Manager

FreeWheel

CRM tools

Job description

Capitol Broadcasting Company is seeking a Streaming Partnerships & CTV Revenue Lead to own FAST/AVOD contracts and manage distribution partnerships for WRAL Media in Raleigh, NC. This role develops a comprehensive revenue plan across direct-sold, programmatic, sponsorship, and packaged opportunities to maximize streaming inventory monetization.

The ideal candidate has 5+ years in digital/media advertising sales with a focus on connected-TV/OTT, strong negotiation skills, and experience with ad