CTE Product Marketing Manager — GTM & Messaging

Cengage Group; Denver (CO); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a Brand-new CTE Product Marketing Manager to drive GTM messaging and enablement for our K12 market products. You will partner with Product, Content Specialists, and Sales to align market insights with compelling positioning and ready-to-launch materials.

Responsibilities include developing go-to-market messaging, conducting market dynamics analysis, and shaping product roadmaps through insights gathered from customers and field teams.

Qualifications

• Solid understanding of product marketing and go-to-market product launches, including product positioning, customer segmentation, and GTM readiness in the CTE K12 Market.

Responsibilities

• Support go-to-market (GTM) readiness and product launches by developing messaging, enablement assets, and coordinating launch timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to create product positioning, roadmap communication, and GTM execution.
• Implement ongoing collection and synthesis of voice-of-customer, market research, and voice-of-field insights to support messaging, enablement materials, and readiness for market release.
• Shape and influence product roadmap development, packaging, pricing, and product prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management.
• Develop and maintain foundational product messaging, including value propositions, proof points, target personas (buyers, users, influencers), and product descriptions.
• Partner with and advise the Sales Enablement and Learning & Development teams to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.
• Own and maintain national product messaging across web and marketing collateral, ensuring accuracy, consistency, and alignment with product strategy.
• Partner with campaign and engagement teams to ensure consistency across pre-sale and post-sale customer experiences.

Skills

GTM readiness

Messaging development

Launch coordination

Market analysis

Voice of customer

Cross-functional collaboration

Pricing & packaging

Sales enablement assets

Education

Bachelor’s degree in Marketing, Business, Communications

Equivalent K12 education experience

Tools

One-pagers

Knowledge transfer docs

Job description

Cengage Group is seeking a Brand-new CTE Product Marketing Manager to drive GTM messaging and enablement for our K12 market products. You will partner with Product, Content Specialists, and Sales to align market insights with compelling positioning and ready-to-launch materials.

Responsibilities include developing go-to-market messaging, conducting market dynamics analysis, and shaping product roadmaps through insights gathered from customers and field teams.