K-12 Product Marketing Lead — GTM & Messaging

Cengage Group; Honolulu (HI); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a Product Marketing Manager to drive GTM readiness and messaging across product launches in the US market. You will empower cross-functional teams with clear messaging and enablement assets to support successful launches.

You will partner with Product, Content Specialists, and Sales to translate market insights into concise positioning, enablement assets, and launch readiness. This role emphasizes collaboration and strategic thinking to shape the product roadmap and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or equivalent.
• Minimum 3 years of related experience in product marketing or a similar field.
• Experience developing messaging and GTM assets for product launches.
• Ability to translate market insights into concise, audience-appropriate product messaging.

Responsibilities

• Develop go-to-market messaging and enablement assets for product launches.
• Analyze market dynamics and competitive landscape to shape positioning and roadmaps.
• Synthesize voice-of-customer and field insights to support market readiness.
• Influence product roadmap, pricing, and packaging with market data.
• Create foundational product messaging including value propositions and personas.
• Collaborate with Sales Enablement and Learning & Development to support demos and one-pagers.
• Maintain nationwide product messaging across web and collateral.
• Partner with campaign teams to ensure consistent pre-sale and post-sale experiences.

Skills

Product marketing

Go-to-market strategy

Market analysis

Cross-functional collaboration

Messaging and enablement

Stakeholder influence

Education

Bachelor's degree in Marketing, Business, Communications, or equivalent

Job description

Cengage Group is seeking a Product Marketing Manager to drive GTM readiness and messaging across product launches in the US market. You will empower cross-functional teams with clear messaging and enablement assets to support successful launches.

You will partner with Product, Content Specialists, and Sales to translate market insights into concise positioning, enablement assets, and launch readiness. This role emphasizes collaboration and strategic thinking to shape the product roadmap and