CTE Product Marketing Manager - GTM & Messaging Lead

Cengage Group; Wilmington (DE); On-site; USD 64,000 - 107,000; Full time

Job summary

Cengage Group is seeking a skilled CTE Product Marketing Manager to translate market insights into compelling messaging and enablement assets. You will partner with Product Management, Content Specialists, and Sales to prep market-informed development and launches.

You will own national product messaging across web and collateral, support GTM readiness, and influence roadmap, pricing, and packaging through field and customer insights.

Qualifications

• Solid understanding of product marketing and GTM launches in the K12 CTE market.
• Ability to translate market insights into concise messaging and sales tools.
• Proven cross-functional collaboration with product, marketing and sales teams.
• Experience developing sales enablement assets such as one-pagers and demos.

Responsibilities

• Support GTM readiness and product launches by developing messaging and enablement assets.
• Lead analysis of market dynamics and competitive landscape to inform positioning.
• Collect and synthesize voice-of-customer and market insights for messaging updates.
• Shape roadmap inputs on packaging, pricing, and prioritization with Product Management.
• Develop and maintain foundational product messaging, value props, and personas.
• Collaborate with Sales Enablement and Learning to create sales tools and demos.
• Own national product messaging across web and marketing collateral.
• Coordinate with campaigns to ensure consistent pre-sale and post-sale experiences.

Skills

Product marketing

GTM strategy

Market analysis

Cross-functional collaboration

Sales enablement

Communication

Education

Bachelor’s degree or equivalent

Job description

Cengage Group is seeking a skilled CTE Product Marketing Manager to translate market insights into compelling messaging and enablement assets. You will partner with Product Management, Content Specialists, and Sales to prep market-informed development and launches.

You will own national product messaging across web and collateral, support GTM readiness, and influence roadmap, pricing, and packaging through field and customer insights.