CTE Product Marketing Manager — GTM & Launch Strategy

Cengage Group; Nashville (TN); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a CTE Product Marketing Manager to drive GTM readiness and market messaging for K12/CTE products. You will partner with Product, Content, and Sales to translate insights into compelling positioning and enablement assets.

You’ll shape product messaging, value propositions, and buyer personas while supporting pricing and roadmaps with market feedback and field insights.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience in product marketing and GTM readiness in education tech is a plus.
• Ability to translate market insights into concise product messaging.

Responsibilities

• Support GTM readiness and product launches with messaging and assets.
• Lead market dynamics analysis to inform positioning and roadmaps.
• Collect VOC and market feedback to refine messaging for market release.
• Influence product roadmap, packaging, and pricing with market inputs.
• Develop foundational product messaging including value props and personas.
• Collaborate with Sales Enablement to create demos and one-pagers.

Skills

GTM readiness

Product messaging

Market analysis

Cross-functional collaboration

Sales enablement

Messaging development

Education

Bachelor’s degree in Marketing, Business, Communications, or similar

Job description

Cengage Group is seeking a CTE Product Marketing Manager to drive GTM readiness and market messaging for K12/CTE products. You will partner with Product, Content, and Sales to translate insights into compelling positioning and enablement assets.

You’ll shape product messaging, value propositions, and buyer personas while supporting pricing and roadmaps with market feedback and field insights.