Product Marketing Manager: GTM & Messaging Lead

Cengage Group; Providence (RI); Remote; USD 67,000 - 87,000; Full time

Job summary

Cengage Group in the United States is seeking a Product Marketing Manager to translate market insights into clear messaging and enablement assets. You will partner with Product Management, GTM teams, and Sales to support market-informed positioning and launch readiness.

This role emphasizes collaboration, data-driven storytelling, and driving GTM execution across products, with opportunities to influence roadmaps, create sales tools, and maintain consistent messaging across channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent.
• 5+ years of related experience in product marketing or marketing.
• Ability to analyze market dynamics and translate insights into messaging.
• Strong cross-functional collaboration and communication skills.

Responsibilities

• Coordinate messaging, enablement assets, and timelines for GTM readiness and launches.
• Analyze market dynamics and competitive landscape to inform positioning.
• Synthesize voice-of-customer insights to support messaging and materials.
• Contribute to roadmap prioritization with market and field input.
• Develop foundational product messaging, value propositions, and personas.
• Support sales enablement with demos, one-pagers, and product messaging.
• Maintain product messaging across web and marketing channels.

Skills

Product marketing

GTM readiness

Market analysis

Competitive intelligence

Cross-functional collaboration

Influence/leadership

Written communication

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Cengage Group in the United States is seeking a Product Marketing Manager to translate market insights into clear messaging and enablement assets. You will partner with Product Management, GTM teams, and Sales to support market-informed positioning and launch readiness.

This role emphasizes collaboration, data-driven storytelling, and driving GTM execution across products, with opportunities to influence roadmaps, create sales tools, and maintain consistent messaging across channels.