CTE Product Marketing Manager — GTM & Messaging

Cengage Group; Hartford (CT); On-site; USD 67,000 - 107,000; Full time

Benefits offered by this job

Bonus program

Global edtech company

Job summary

Cengage Group is seeking a CTE Product Marketing Manager to translate market insights into compelling messaging and enablement assets. You will partner with Product, Content, and Sales to drive market-informed launches and positioning.

You will shape roadmaps, pricing, and packaging using customer and field input, and own foundational messaging, including value props and personas. Collaboration with Sales Enablement and marketing campaigns is essential.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent.
• Minimum 3 years of related experience in product marketing or marketing.
• Experience with GTM strategy and product launches.

Responsibilities

• Develop messaging and enablement assets for GTM readiness and launches.
• Analyze market dynamics, customer needs, and competitive landscape.
• Synthesize VOC data to support messaging and readiness.
• Influence product roadmap, packaging, and pricing with market insight.
• Develop foundational product messaging: value props, proof points, personas.
• Support Sales Enablement with demos, one-pagers, and product messaging.
• Maintain national product messaging across web and collateral.
• Collaborate with campaign teams to align pre- and post-sale experiences.

Skills

GTM readiness

Product marketing

Messaging

Sales enablement

Cross-functional collaboration

Stakeholder management

Education

Bachelor’s degree in Marketing / Business / Communications

Job description

Cengage Group is seeking a CTE Product Marketing Manager to translate market insights into compelling messaging and enablement assets. You will partner with Product, Content, and Sales to drive market-informed launches and positioning.

You will shape roadmaps, pricing, and packaging using customer and field input, and own foundational messaging, including value props and personas. Collaboration with Sales Enablement and marketing campaigns is essential.