EdTech Product Marketing Manager: GTM & Messaging

Cengage Group; Sioux Falls (SD); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage Group is seeking a School CTE Product Marketing Manager to translate market insights into clear messaging and enablement assets. You will partner with Product Management, Content Specialists, and Sales to support market-informed development, positioning, and launch readiness across assigned products.

The role emphasizes go-to-market readiness, competitive analysis, and iteration on messaging to drive successful product launches and customer engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a similar field.
• Typically requires minimum of 3 years of related experience in product marketing, marketing, or similar proven experience.

Responsibilities

• Develop go-to-market messaging and enablement assets.
• Lead analysis of market dynamics and competitive landscape to inform positioning and GTM execution.
• Synthesize voice-of-customer, market research, and field feedback for messaging and readiness for market release.
• Shape product roadmap input with market, customer, and field insights.
• Create and maintain foundational product messaging, value propositions, and target personas.
• Support Sales Enablement with demos, one-pagers, and messaging for outbound/prospecting.
• Own national product messaging across web and marketing collateral for accuracy and consistency.
• Collaborate with campaign/engagement teams to ensure consistent pre/post-sale experiences.

Skills

GTM messaging

Messaging development

Market research

Cross-functional collaboration

Sales enablement

Product marketing strategy

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Cengage Group is seeking a School CTE Product Marketing Manager to translate market insights into clear messaging and enablement assets. You will partner with Product Management, Content Specialists, and Sales to support market-informed development, positioning, and launch readiness across assigned products.

The role emphasizes go-to-market readiness, competitive analysis, and iteration on messaging to drive successful product launches and customer engagement.