Crypto Content Strategist for Tokenization & GTMs

Alpaca; United States; Remote; USD 110,000 - 145,000; Full time

Job summary

Alpaca seeks a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for its crypto and tokenization products. This role targets institutional and retail crypto buyers, translating complex tokenization concepts into clear narratives.

You'll partner with product, compliance, and marketing to launch content, support GTMs, and drive awareness and adoption of ITN and other crypto infrastructure.

Qualifications

• 5+ years in content marketing or related role with crypto/Web3 experience.
• Strong writing and editing to simplify technical topics for sophisticated audiences.
• Experience creating go-to-market content for product launches or B2B fintech/crypto products.

Responsibilities

• Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels.
• Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets.
• Develop audience-specific messaging for distinct crypto buyer personas—issuers, market makers, exchanges, and institutional partners—and maintain a shared content playbook for approved language and positioning
• Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming GTMs
• Translate internal product language into accurate, externally appropriate messaging, framing Alpaca's role in tokenization workflows
• Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship
• Identify content opportunities based on product priorities, partner launches, and growth goals
• Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution

Skills

Content strategy

Crypto experience

Technical writing

Go-to-market

Cross-functional collaboration

Ownership

Job description

Alpaca seeks a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for its crypto and tokenization products. This role targets institutional and retail crypto buyers, translating complex tokenization concepts into clear narratives.

You'll partner with product, compliance, and marketing to launch content, support GTMs, and drive awareness and adoption of ITN and other crypto infrastructure.