Crypto Content Marketing Lead for Tokenization & GTM

Alpaca; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Salary & Stock Options

Health Benefits

New Hire Home-Office Setup: One-time $

Monthly Stipend: $150 per month via a

Job summary

Alpaca is seeking a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for Alpaca's crypto and tokenization products. This role is ideal for a crypto-native marketer who can translate complex concepts into clear narratives for exchanges, issuers, market makers, and institutional partners.

You will partner with the crypto product team to support launches, create GTM content, and turn product updates into externally ready messaging, while ensuring accuracy,

Qualifications

• 5+ years in content marketing or editorial, with crypto/Web3 experience.
• Deep familiarity with crypto market structures and tokenization.
• Strong writing and editing skills for technical audiences.
• Experience creating GTM content for product launches or B2B fintech/crypto.
• Ability to work cross-functionally in fast-moving environments.
• Comfort with regulated financial content.

Responsibilities

• Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels.
• Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets.
• Develop audience-specific messaging for distinct crypto buyer personas—issuers, market makers, exchanges, and institutional partners—and maintain a shared content playbook for approved language and positioning.
• Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming GTMs.
• Translate internal product language into accurate, externally appropriate messaging, framing Alpaca's role in tokenization workflows.
• Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship.
• Identify content opportunities based on product priorities, partner launches, and growth goals.
• Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution.

Skills

Content marketing

Crypto/Web3 knowledge

Writing/editing

Cross-functional collaboration

Audience targeting

Tools

SEO

Job description

Alpaca is seeking a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for Alpaca's crypto and tokenization products. This role is ideal for a crypto-native marketer who can translate complex concepts into clear narratives for exchanges, issuers, market makers, and institutional partners.

You will partner with the crypto product team to support launches, create GTM content, and turn product updates into externally ready messaging, while ensuring accuracy,