Content Marketing Manager, Crypto

Alpaca; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Salary & Stock Options

Health Benefits

Home-Office Setup: USD 500

Monthly Stipend: USD 150

Job summary

Alpaca is seeking a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for Alpaca's crypto and tokenization products. This role is ideal for a crypto-native content marketer who can translate tokenization infrastructure and on-chain asset mechanics into clear, compelling narratives for exchanges, issuers, market makers, and other institutional partners.

You’ll sit at the intersection of content marketing, product storytelling, and crypto GTM, partnering with

Qualifications

• 5+ years of content marketing experience, with crypto/Web3 focus.
• Ability to translate complex crypto concepts into clear narratives for institutional audiences.
• Experience creating GTM content for launches, partnerships, or B2B fintech/crypto products.
• Strong editing and storytelling skills for diverse channels.

Responsibilities

• Own content strategy for Alpaca's crypto and tokenization products across B2B and B2C channels.
• Write and edit educational and product-driven content (launch posts, explainers, blogs, newsletters).
• Develop audience-specific messaging for crypto buyer personas and maintain a content playbook.
• Partner with crypto product team to turn updates into externally ready content, including GTM briefs.
• Translate internal product language into external messaging and ensure accuracy and branding.
• Collaborate with product, compliance, design, and marketing to ship content on time.
• Identify content opportunities based on product priorities and growth goals.
• Improve discoverability and adoption through SEO and distribution.

Skills

Content marketing

Crypto/Web3

Writing

Go-to-market

Cross-functional collaboration

Job description

Who We Are

Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more.

Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts.

Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator.

Our Team Members: We're a dynamic team of 400+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!

About the Role

We're looking for a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for Alpaca's crypto and tokenization products. This role is ideal for a crypto-native content marketer who can translate complex concepts - tokenization infrastructure, on-chain asset mechanics, and institutional crypto workflows - into clear, compelling narratives for exchanges, issuers, market makers, and other institutional partners.

You’ll sit at the intersection of content marketing, product storytelling, and crypto go-to-market, partnering closely with our crypto product team to support launches, partner announcements, and thought leadership. The pace of change in tokenization demands dedicated expertise: this is not a generalist role. You’ll help shape how the market understands Alpaca's Instant Tokenization Network (ITN) and broader crypto infrastructure, turning product complexity into content that drives awareness, adoption, and engagement.

What You’ll Do

• Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels
• Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets
• Develop audience-specific messaging for distinct crypto buyer personas - issuers, market makers, exchanges, and institutional partners and maintain a shared content playbook for approved language and positioning
• Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming GTMs
• Translate internal product language into accurate, externally appropriate messaging, framing Alpaca's role in tokenization workflows
• Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship
• Identify content opportunities based on product priorities, partner launches, and growth goals
• Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution

What We're Looking For

• 5+ years of experience in content marketing, content strategy, editorial, or a related role, with meaningful time spent in crypto, Web3, or digital assets
• Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows
• Strong writing and editing skills with the ability to simplify technical or complex topics for sophisticated audiences
• Experience creating go-to-market content for product launches, partner announcements, or B2B fintech/crypto products
• Ability to work cross-functionally with product, compliance, and marketing stakeholders in a fast-moving environment
• Strong judgment around audience, tone, and message clarity - especially when navigating regulated financial content
• Comfortable operating with a high degree of ownership and moving quickly across multiple concurrent launches

Nice to Have

• Experience at a crypto-native company or with tokenization / RWA infrastructure
• Background creating content for market makers, crypto exchanges, or institutional crypto audiences
• Experience building content playbooks or messaging frameworks for technical products
• Familiarity with compliance constraints in regulated financial and crypto marketing content
• Knowledge of on-chain asset mechanics, DeFi primitives, and cross-network asset movement
• Based in North America

Why This Role

Tokenization is moving from narrative to infrastructure, and Alpaca is at the center of that shift. This is a chance to shape how institutional crypto audiences - exchanges, issuers, and market makers - understand what Alpaca's crypto and tokenization products can do, and how to get value from them quickly. You'll play a key role in supporting a growing pipeline of partner launches and product GTMs at a pivotal moment for the business.

What You Bring

• A collaborative mindset and the ability to partner closely with product leaders to translate technical concepts into externally ready stories
• A passion for understanding our crypto users: what they're building, what workflows they care about, and how tokenization changes capital efficiency and market structure
• Experience turning fast-moving product roadmaps into a coherent content and GTM narrative

How We Take Care of You

• Competitive Salary & Stock Options
• Health Benefits
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card

Equal Opportunity Employment

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.