Institutional Crypto Content Manager

Newsletter Jobs; New York (NY); Remote; USD 75,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Employee stock option plan

Health, dental, vision, and disability

Flexible paid time off

Flexible working hours

Fast-paced work environment

Teamwork-driven culture

Job summary

The Tie is seeking a marketing/content professional who can translate crypto concepts into compelling narratives for institutional audiences. You will manage social media, blog content, newsletters, and thought leadership, collaborating with research to surface onchain insights and market perspectives.

You'll partner with creative and data teams to craft infographics and visuals, while tracking engagement and driving growth across platforms. NYC/remote options available for the right candidate.

Qualifications

• 2+ years in a marketing or content role preferably with a crypto company that works with institutions.
• Demonstrated success growing and managing social media accounts with measurable engagement and audience growth.
• Strong writing portfolio with published work (blogs, threads, newsletters, research pieces).
• Ability to distill technical or data-heavy concepts into clear, compelling narratives for sophisticated audiences.
• High proficiency with AI tools like Claude, ChatGPT, and others.
• Experience collaborating with technical teams like data science, research, or product.
• Experience partnering with creative teams to develop infographics and visual content.

Responsibilities

• Create and publish content across X, LinkedIn, and our blog that demonstrates The Tie's capabilities and engages institutional audiences.
• Develop original analysis and commentary - market threads, perspectives on crypto trends, and thought leadership that showcases your expertise.
• Collaborate with research and data science teams to surface onchain insights and package them into shareable content.
• Write, manage, and grow our newsletter that keeps subscribers informed on market developments and The Tie's latest insights.
• Work with our creative team to produce infographics, charts, and visual assets that make complex data accessible.
• Support product launches and other company initiatives by coordinating with the broader marketing team on announcements, events, and campaigns.
• Monitor crypto markets and regulatory developments to identify timely content opportunities.
• Conduct independent research when needed to develop original angles and perspectives.

Skills

Social media growth

Content marketing

Copywriting

Audience engagement

Technical storytelling

Tools

Claude

ChatGPT

Google Analytics

X Analytics

Figma

Canva

Job description

The Tie is seeking a marketing/content professional who can translate crypto concepts into compelling narratives for institutional audiences. You will manage social media, blog content, newsletters, and thought leadership, collaborating with research to surface onchain insights and market perspectives.

You'll partner with creative and data teams to craft infographics and visuals, while tracking engagement and driving growth across platforms. NYC/remote options available for the right candidate.