Crypto Content Marketing Lead – Tokenization

Diagram; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Salary & Stock Options

Health Benefits

One-time USD 500 home-office setup

USD 150 monthly stipend

Job summary

Alpaca is seeking a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for crypto and tokenization products. You will translate complex concepts into clear narratives for exchanges, issuers, market makers, and institutional partners.

You’ll work at the intersection of content marketing, product storytelling, and crypto GTM, partnering with our crypto product team to support launches, partner announcements, and thought leadership in a fast-paced, regulated

Qualifications

• 5+ years in content marketing, strategy, or editorial roles with crypto/Web3 exposure.
• Ability to simplify complex crypto topics for sophisticated audiences.
• Experience creating GTM content for launches or B2B crypto products.

Responsibilities

• Own content strategy for Alpaca's crypto and tokenization products across B2B and B2C channels.
• Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership.
• Develop audience-specific messaging for crypto buyer personas and maintain a shared content playbook.
• Partner with crypto product team to turn updates into externally ready content and briefs for GTMs.
• Translate internal product language into externally appropriate messaging for tokenization workflows.
• Collaborate with product, compliance, design, and marketing to ensure accurate, on-brand content.
• Identify content opportunities based on priorities and launches.
• Improve discoverability and adoption through SEO and distribution.

Skills

Crypto content marketing

Content strategy

Editing/writing

Go-to-market content

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

Alpaca is seeking a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for crypto and tokenization products. You will translate complex concepts into clear narratives for exchanges, issuers, market makers, and institutional partners.

You’ll work at the intersection of content marketing, product storytelling, and crypto GTM, partnering with our crypto product team to support launches, partner announcements, and thought leadership in a fast-paced, regulated