Media Strategist

NAB Leadership Foundation; United States; On-site; USD 60,000 - 120,000; Full time

Benefits offered by this job

Medical plan options

401(k) with company match

Teladoc & Spring Health programs

PTO & holidays

Job summary

TEGNA is seeking a Media Strategist to partner with local and regional sales teams to design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms.

This role blends data-driven strategy, client insight, and media expertise to drive revenue growth and elevate the quality of sales proposals and executions. Collaboration with account teams and analytics is essential to success.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 3-6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support.
• Strong understanding of linear TV, digital display/video, OTT/CTV, and cross-platform measurement.
• Proven ability to translate data into actionable, client‑ready insights.
• Excellent presentation, storytelling, and collaboration skills.

Responsibilities

• Strategic Planning & Client Solutions: Develop customized, insight-led media strategies aligned to advertiser goals, target audiences, and KPIs; Translate client objectives into full-funnel, multi-platform campaign recommendations; Support proposal development with narratives, audience insights, and performance rationale; Ensure strategies align with best practices, inventory, and pricing models.

Skills

Media Strategy & Planning

Audience Targeting & Data Analysis

Integrated Campaign Design

Sales Enablement & Client Communi

Cross-Platform Measurement & Optimiza

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Job description

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Media Strategist

Department: Sales / Revenue Strategy

Location: Market or Regional

Position Overview

The Media Strategist partners with local and regional sales teams to design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms. This role blends data-driven strategy, client insight, and media expertise to drive revenue growth, improve campaign performance, and elevate the quality of sales proposals and executions.

The Media Strategist acts as a strategic extension of the sales team-translating client business objectives into effective media strategies that deliver measurable results while aligning with TEGNA's audience reach, content strengths, and data capabilities.

Responsibilities

Strategic Planning & Client Solutions

• Develop customized, insight-led media strategies aligned to advertiser goals, target audiences, and KPIs
• Translate client objectives into full-funnel, multi-platform campaign recommendations
• Support proposal development with clear narratives, audience insights, and performance rationale
• Ensure strategies align with TEGNA best practices, inventory availability, and pricing models

Sales Partnership & Enablement

• Collaborate closely with Account Executives, Sales Managers, and Directors of Sales
• Participate in client meetings and presentations as the strategic media expert
• Support new business pitches, RFPs, and renewals with compelling strategy and data
• Educate sales teams on platform capabilities, audience products, and evolving media trends

Data, Insights & Optimization

• Leverage first-party data, research tools, and third-party insights to inform strategy
• Analyze campaign performance and recommend optimizations or upsell opportunities
• Partner with analytics and fulfillment teams to ensure strategies are executed as intended
• Track performance trends to refine future recommendations and improve outcomes

Cross-Functional Collaboration

• Work with digital operations, traffic, research, and creative teams to ensure seamless execution
• Align with regional and corporate sales operations on tools, processes, and reporting standards
• Support adoption of new products, technologies, and go-to-market initiatives

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• 3-6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support
• Strong understanding of linear TV, digital display/video, OTT/CTV, and cross-platform measurement
• Proven ability to translate data into actionable, client‑ready insights
• Excellent presentation, storytelling, and collaboration skills

Core Competencies

• Media Strategy & Planning
• Audience Targeting & Data Analysis
• Integrated Campaign Design
• Sales Enablement & Client Communication
• Cross-Platform Measurement & Optimization

Why This Role Matters at TEGNA

The Media Strategist helps shift sales conversations from inventory‑led to outcome‑driven‑strengthening advertiser trust, improving campaign effectiveness, and accelerating revenue growth across TEGNA's local and national footprint.

Pay Range

$60,000-$120,000 USD

Benefits

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part‑time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre‑tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
• * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail].

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