Integrated Media Strategist

TEGNA, Inc.; Indianapolis (IN); On-site; USD 60,000 - 120,000; Full time

Job summary

TEGNA Inc. is seeking a Media Strategist to partner with local and regional sales teams to design, optimize and support integrated advertising solutions across linear TV, digital, OTT/CTV and emerging platforms.

You will translate client objectives into effective media strategies that drive revenue growth, improve campaign performance, and elevate sales proposals with data-driven insights and compelling storytelling.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 3-6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support.
• Strong understanding of linear TV, digital display/video, OTT/CTV, and cross-platform measurement.
• Proven ability to translate data into actionable, client-ready insights.
• Excellent presentation, storytelling, and collaboration skills.

Responsibilities

• Develop customized, insight-led media strategies aligned to advertiser goals, target audiences, and KPIs.
• Translate client objectives into full-funnel, multi-platform campaign recommendations.
• Support proposal development with clear narratives, audience insights, and performance rationale.
• Ensure strategies align with TEGNA best practices, inventory availability, and pricing models.
• Collaborate closely with Account Executives, Sales Managers, and Directors of Sales.
• Participate in client meetings and presentations as the strategic media expert.
• Support new business pitches, RFPs, and renewals with compelling strategy and data.
• Educate sales teams on platform capabilities, audience products, and evolving media trends.

Skills

Presentation skills

Storytelling

Collaboration

Data analysis

Cross-platform measurement

Education

Bachelor’s degree in Marketing/Advertising/Communications

Job description

TEGNA Inc. is seeking a Media Strategist to partner with local and regional sales teams to design, optimize and support integrated advertising solutions across linear TV, digital, OTT/CTV and emerging platforms.

You will translate client objectives into effective media strategies that drive revenue growth, improve campaign performance, and elevate sales proposals with data-driven insights and compelling storytelling.