Cross-Platform Digital Strategy Lead

Nexstar Media Group Inc.

Charlotte (NC)

Hybrid

USD 85,000 - 120,000

Full time

5 days ago

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Job summary

Nexstar Media Group, Inc. in Charlotte seeks a Strategic Account Manager to drive digital and cross-platform advertising growth.

You will partner with Account Executives, Sales Managers, and clients to uncover business challenges, craft compelling marketing strategies, and deliver measurable results for local businesses. You are a strategic thinker with strong communication and a consultative mindset who can translate complex digital opportunities into practical solutions that boost revenue and

Qualifications

Proven experience in digital advertising, media sales, marketing, advertising technology, or related field.
Strong consultative and solution-based sales skills.
Ability to develop relationships with clients and uncover business needs.
Experience presenting marketing strategies to business owners, executives, and/or advertising agencies.
Strong understanding of the digital advertising ecosystem and current marketing trends.
Ability to translate complex marketing concepts, data, and technology into simple business solutions.
Strong communication, presentation, and interpersonal skills.
A proactive, competitive, and entrepreneurial mindset.

Responsibilities

Drive digital revenue growth with Account Executives and Sales Managers to identify, develop, and close digital and cross-platform revenue opportunities.
Develop strategies to grow both new and existing digital business.
Identify high-potential accounts and verticals and create targeted sales strategies to penetrate those opportunities.
Participate in client meetings and presentations as a strategic marketing and digital subject matter expert.
Help sales teams increase the value of client relationships by expanding marketing solutions beyond traditional television.
Become a Strategic Sales Partner: work alongside Account Executives throughout the sales process from discovery to campaign strategy.
Coach and collaborate with sellers on digital strategy, positioning, objection handling, and solution development.
Bring creativity and a challenger-style, consultative approach to client conversations.
Develop Client-Centric Marketing Solutions by researching a client’s business, audience, and objectives.
Present recommendations with a focus on business outcomes, ROI, and measurement.
Build trusted relationships with local businesses and advertising agencies by serving as a marketing resource and strategic advisor.
Lead Digital Sales Enablement by keeping the sales organization informed about new products, capabilities, trends, and opportunities.