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Job summary
A leading healthcare services provider in New York is seeking a Web Optimization Manager to enhance the website experience. This role involves analyzing user behavior, developing data-backed hypotheses, and managing A/B testing strategies. The ideal candidate has 4-7 years of relevant experience and a strong background in web analytics. This contract position offers the opportunity to directly impact user interactions and improve business outcomes.
Qualifications
4-7 years of experience in website optimization, digital experience, CRO, or similar role.
Deep experience with web analytics platforms.
Proficient in A/B and multivariate testing tools.
Responsibilities
Identify friction points in user journey through behavioral data analysis.
Develop and prioritize testable hypotheses for site performance improvements.
Own execution of a robust testing roadmap for optimization.
Skills
Website optimization
Data analysis
A/B testing
User experience
Strong communication
Education
Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or related field
Tools
Heap
Power BI
Google Analytics
Dynamic Yield
Optimizely
Job description
A leading healthcare services provider in New York is seeking a Web Optimization Manager to enhance the website experience. This role involves analyzing user behavior, developing data-backed hypotheses, and managing A/B testing strategies. The ideal candidate has 4-7 years of relevant experience and a strong background in web analytics. This contract position offers the opportunity to directly impact user interactions and improve business outcomes.