Web Analytics & CRO Specialist

Fusion HCR; Mason (OH); On-site; USD 70,000 - 90,000; Full time

Job summary

A growing tech company in Ohio seeks a dynamic marketing analyst to become a Website Customer Experience Data Analyst. Responsibilities include managing tag management solutions, monitoring website analytics, and optimizing user experiences. The ideal candidate has at least 5 years of experience in digital analytics, strong project management skills, and expertise in Google tools. This is an excellent opportunity to drive digital marketing initiatives and user engagement.

Qualifications

• Minimum 5 years of experience in digital analytics or digital marketing focused on website analytics.
• Strong analytical skills to interpret complex data sets.
• Exceptional project management skills to handle multiple projects.

Responsibilities

• Develop and monitor KPIs to measure website performance.
• Manage and administer tag management system for accurate analytics.
• Conduct performance audits to improve user experience.

Skills

Digital analytics

Google Analytics (GA4)

Project management

Conversion rate optimization (CRO)

Analytical skills

Tools

Google Tag Manager (GTM)

Google Search Console

Dynatrace

Cookie Compliance software

Job description

A growing tech company in Ohio seeks a dynamic marketing analyst to become a Website Customer Experience Data Analyst. Responsibilities include managing tag management solutions, monitoring website analytics, and optimizing user experiences. The ideal candidate has at least 5 years of experience in digital analytics, strong project management skills, and expertise in Google tools. This is an excellent opportunity to drive digital marketing initiatives and user engagement.