CRO Specialist - E-commerce Growth & Experimentation

raymourotp; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Raymour & Flanigan is seeking a Conversion Rate Optimization (CRO) Specialist to diagnose friction in the customer journey, design experiments, and translate results into revenue impact across raymourflanigan.com. The role sits at the intersection of data, UX, and commercial performance.

You’ll own the experimentation roadmap, partner with UX, marketing, and product to improve how customers discover, evaluate, and purchase furniture online and in-store, while driving omnichannel success.

Qualifications

• 3+ years in a CRO or experimentation-focused role in e-commerce/retail.
• Hands-on experience with A/B testing platforms (Optimizely, VWO, Adobe Target, or equivalent).
• Strong proficiency with HTML, CSS and JS for creating, customizing and troubleshooting tests.
• Strong proficiency in GA4 and analytics QA of implementations.
• Ability to design statistically valid experiments and communicate results with nuance.
• Familiarity with behavioral analytics tools (Hotjar, FullStory, Quantum Metric).
• Excellent written and verbal communication; ability to tell a data-driven story to non-technical audiences.

Responsibilities

• Own end-to-end A/B and multivariate testing lifecycle—from hypothesis to design, build, QA, launch and analysis.
• Maintain and prioritize a structured experimentation backlog.
• Design and test personalized experiences by customer segment using behavioral signals.
• Collaborate with product and engineering to implement winning variants.
• Analyze conversion funnels across devices to identify high-impact opportunities.
• Monitor KPIs and surface anomalies; translate findings into actionable hypotheses.
• Present test results and recommendations to stakeholders and align with business priorities.

Skills

A/B testing platforms

HTML/CSS/JS

GA4

Experiment design

Qualitative signals

Communication

Behavioral analytics

Tools

Optimizely

VWO

Adobe Target

FullStory

Quantum Metric

Job description

Raymour & Flanigan is seeking a Conversion Rate Optimization (CRO) Specialist to diagnose friction in the customer journey, design experiments, and translate results into revenue impact across raymourflanigan.com. The role sits at the intersection of data, UX, and commercial performance.

You’ll own the experimentation roadmap, partner with UX, marketing, and product to improve how customers discover, evaluate, and purchase furniture online and in-store, while driving omnichannel success.