CRM Tech & Ops Manager | Braze & Cross-Channel

ThredUp; Oakland (CA); Hybrid; USD 175,000 - 200,000; Full time

Benefits offered by this job

4-day work week

Hybrid work environment

Competitive salary

Employee stock purchase plan

Generous PTO

Sabbatical after 3 years

Comprehensive medical, dental, vision

Job summary

ThredUp is seeking a Manager, CRM Technology & Operations to oversee systems, people, and processes for personalized customer engagement across email, SMS, push, and in-app messaging. You will shape Braze architecture, data integrations, and audience segmentation while coaching a technical CRM team.

The role bridges lifecycle marketing and engineering, with governance, tooling, and scalable operating processes at its core. Hybrid work and market-competitive compensation apply.

Qualifications

• 7+ years of experience in CRM technology, marketing operations, lifecycle marketing, or a related technical discipline.
• Experience leading and developing a CRM operations, marketing technology, email development, or technical production team.
• Hands-on experience with Braze or a comparable customer engagement platform; Braze preferred.
• Strong ability to translate technical concepts for non-technical audiences.
• Experience designing complex multi-step orchestration across email, SMS, push, and in-app messaging.

Responsibilities

• Lead day-to-day CRM technology and technical operations team, including campaign production and QA.
• Manage Braze roadmap and coordinate with cross-functional teams on capabilities and risks.
• Collaborate with Data Engineering, Analytics, Product, and Engineering to improve data flow from warehouse and CDP.
• Design and build complex, personalized cross-channel journeys and templates.
• Improve CRM systems with automation, reusable templates, and scalable processes.
• Translate lifecycle strategies into scalable technical solutions with data requirements and events.

Skills

CRM technology

Braze

Cross-functional collaboration

Email development

HTML/CSS/JS/SQL

Campaign orchestration

Data integration

Audience segmentation

Governance

Marketing tech architecture

Tools

Braze

Jira

Asana

Airtable

Job description

ThredUp is seeking a Manager, CRM Technology & Operations to oversee systems, people, and processes for personalized customer engagement across email, SMS, push, and in-app messaging. You will shape Braze architecture, data integrations, and audience segmentation while coaching a technical CRM team.

The role bridges lifecycle marketing and engineering, with governance, tooling, and scalable operating processes at its core. Hybrid work and market-competitive compensation apply.