CRM Strategy Manager

Indegene Inc.; Northern (KY); Hybrid; USD 95,000 - 140,000; Full time

Job summary

Indegene Inc. is seeking a CRM Strategy Manager to lead strategic planning, performance management, and optimization of omnichannel campaigns across healthcare professional journeys.

You will partner with the Omnichannel Strategy team and CRM Operations to design, deploy, and measure campaigns that align with brand objectives and KPIs. The ideal candidate will translate complex marketing strategies into actionable plans, manage multiple campaigns in a fast-paced environment, and deliver

Qualifications

• 7+ years of professional marketing experience in CRM or omnichannel programs.
• Bachelor’s degree in Marketing, Business, or Communications.
• Experience designing and reporting on data-driven campaigns with KPI insights.
• Proven ability to collaborate with strategy, operations, analytics, and client teams.
• Strong Excel and PowerPoint skills for performance reporting.
• Excellent written and oral communication; capable of presenting strategies clearly.
• Ability to manage multiple campaigns in a fast-paced setting.
• Analytical, proactive team player with cross-team collaboration.

Responsibilities

• Translate brand objectives into CRM campaign strategies for complex journeys.
• Design and execute coordinated flows, segmentation, triggers, and cadence.
• Act as primary contact for campaigns with internal and external clients.
• Coordinate campaign setup, deployment planning, and execution across platforms.
• Oversee data acquisition, segmentation, and data integrations for activation.
• Own campaign performance measurement, reporting, and insights delivery.
• Monitor performance with Data & Analytics to drive optimization.
• Collaborate across CRM Ops, Creative, Media, Omnichannel, and Analytics teams.
• Identify opportunities to improve targeting, testing, and martech capabilities.

Skills

CRM marketing

Campaign analytics

Cross-functional teamwork

Excel

PowerPoint

Communication

Multitasking

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

Veeva CRM

Adobe

Tableau

Job description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Job Role: The CRM Strategy Manager is a key position within BioPharm’s CRM and Marketing Strategy team responsible for leading the strategic planning, performance management, and optimization of omnichannel marketing campaigns. This role serves as the central point of contact for internal and external stakeholders and ensures CRM programs are designed, executed, and measured in alignment with brand objectives and key performance indicators.

The CRM Strategy Manager works closely with the Omnichannel Strategy team to translate brand challenges and engagement goals into coordinated CRM campaign strategies that support complex HCP journeys. In this capacity, the role helps operationalize omnichannel engagement strategies by aligning CRM campaign design, segmentation, triggers, and messaging cadence to broader customer journey frameworks.
This position plays a critical role in connecting strategy to execution by partnering with CRM Operations, Client Solutions, Creative, Media, and Data & Analytics teams to ensure campaigns are effectively launched, measured, and continuously optimized. The CRM Strategy Manager is also responsible for overseeing campaign metrics, performance insights, and reporting, using data-driven recommendations to improve engagement and program outcomes.

The ideal candidate is comfortable working in a fast-paced environment, managing multiple campaigns and stakeholders, and translating complex marketing strategies into actionable campaign plans. Attention to detail, strong communication skills, strategic thinking, and the ability to manage complex omnichannel campaign structures are essential to success in this role.

Must Have

Job Responsibilities

• Partner with the Omnichannel Strategy team to translate brand objectives and engagement goals into CRM campaign strategies that support complex HCP journeys and align with broader omnichannel engagement frameworks and KPIs.
• Contribute to the design and execution of coordinated campaign flows including audience segmentation, behavioral triggers, messaging cadence, and cross-channel alignment.
• Serve as the CRM department’s primary internal and external point-of-contact for assigned campaigns, partnering closely with Client Solutions, Account teams, and external clients.
• Collaborate with CRM Operations to coordinate campaign setup, deployment planning, and execution across marketing platforms, ensuring campaigns are implemented according to strategy and KPI tracking requirements.
• Oversee target list acquisition, segmentation strategy, and coordination of data integrations including ETL processes, FIAs, and external data agreements to ensure accurate and compliant campaign activation.
• Own campaign performance measurement including data requests, reporting development, performance analysis, and delivery of insights and recommendations to internal teams and clients.
• Monitor campaign performance and partner with Data & Analytics teams to identify optimization opportunities and drive continuous improvement.
• Collaborate cross-functionally with CRM Operations, Creative, Media, Omnichannel Strategy, and Data & Analytics teams to ensure seamless execution and optimization of integrated marketing campaigns.
• Identify opportunities to improve campaign performance through enhanced segmentation, targeting strategies, testing frameworks, and marketing technology capabilities.

Qualifications:

• 7+ years of professional marketing experience, with experience supporting CRM, lifecycle marketing, or omnichannel campaign programs.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience designing, managing, and reporting on data-driven marketing campaigns or cross-channel engagement programs, with the ability to analyze performance metrics and translate insights into actionable optimization recommendations.
• Demonstrated experience collaborating with cross-functional teams including strategy, operations, analytics, and client stakeholders to deliver integrated marketing campaigns.
• Strong proficiency in Microsoft Excel and PowerPoint, including developing performance reports, presentations, and campaign insights.
• Excellent written and verbal communication skills, with the ability to clearly present campaign strategy, insights, and recommendations to internal teams and clients.
• Proven ability to manage multiple campaigns or projects simultaneously in a fast-paced environment while maintaining strong attention to detail and organization.
• Analytical, proactive team player with the ability to prioritize competing priorities, work independently, and collaborate effectively across teams.

Good to have

Preferred Qualifications

• Experience in healthcare, pharmaceutical, or life sciences marketing
• Experience supporting CRM or lifecycle marketing programs, including audience segmentation, triggered campaigns, or journey-based marketing.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Veeva CRM, Adobe, etc.).
• Experience working with marketing analytics and visualization tools such as Tableau or similar platforms.
• Experience supporting omnichannel or multi-touch marketing programs that integrate email, media, field, or digital engagement channels.
• Ability to evaluate campaign processes and recommend improvements to increase efficiency and effectiveness.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.