Associate Manager, Campaign Experience

Indegene Inc.; Northern (KY); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Equal Opportunity Employer

Job summary

Indegene Inc. is seeking an Associate Manager for Campaign Experience to lead the creation of customer experience playbooks and micro-experiences, define metadata standards, and advise on personalization strategies.

You will collaborate with brand marketing, omnichannel teams, and Experience Architects to shape omnichannel campaigns, manage content projects, and ensure data-driven marketing effectiveness. The role requires strong project management, analytical thinking, and excellent

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Data Science, Information Technology or related field.
• 8+ years of patient marketing, database marketing, CRM, marketing, account management, project management and related roles.
• Experience creating and maintaining customer experience playbooks and managing digital content projects.
• Experience defining metadata standards and ensuring data-driven marketing effectiveness.
• Strong understanding of digital content production, workflows, and supply chain management.

Responsibilities

• Create and maintain customer experience playbooks with functional designs and flows.
• Document micro-experiences detailing features and user pathways for implementation.
• Define and maintain metadata standards at campaign and program levels.
• Advise on personalization capabilities to improve engagement and segmentations.
• Partner with marketing and execution teams to manage campaigns end-to-end.
• Support UAT and ensure campaigns are tagged for analytics.

Skills

Customer Experience

Workfront

CMS

DAM

Personalization

Education

Bachelor’s degree in Business Administration

Advanced degrees or certifications in PM/digital marketing

Tools

Workfront

CMS

DAM

Job description

Job Title: Associate Manager, Campaign Experience

Posting Start Date: 08/09/2026

Job Description:

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.comLooking to jump-start your career?We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Key Responsibilities:

Customer Experience Playbook: Create and maintain robust customer experience playbooks, integrating functional designs such as Visio flows, to illustrate seamless customer touchpoints and interactions throughout their journey with the brand. This playbook serves as a foundational guide, ensuring consistent experiences that reflect engagements to drive the brand's desired customer experiences, ultimately driving customer satisfaction and loyalty. These translate high-level brand experience strategy into detailed specifications. This includes inputs and outputs, segmentation requirements, message mapping/cadence requirements, rules for the population of dynamic modular content, and data/vendor integration requirements.

Micro-experience Documentation: Create and maintain functional documentation of micro-experiences, delineating the specific features, user pathways, and technical specifications that characterize each interaction. Outline the intended functionality and desired user interactions to serve as clear requirements for Experience Architects to efficiently implement micro-experiences within broader customer journeys.

Metadata Definitions: Responsible for defining and maintaining metadata standards at both campaign and program levels, ensuring consistency, accuracy, and relevance across all marketing initiatives. By establishing clear metadata definitions, this role facilitates effective campaign tracking, performance analysis, and data-driven decision-making, ultimately driving strategic alignment and optimizing marketing effectiveness
Personalization Capabilities: Advises on personalization capabilities and best practices to drive enhanced experiences through segmentation, message mapping, engagement cadence, and content mapping.

Stakeholder Engagement: Partners with brand marketing, Omnichannel Orchestration, and Experience Architects to define and document the business requirements for omnichannel customer engagements. Develops and manages project plans and timelines; ensures full alignment across internal and external stakeholders and other partners. Submits campaign project requests to Execution teams via workflow management tool (Workfront); manage campaigns through their lifecycle using the workflow management tool.

UAT Support: Teams with QA leads to ensure campaigns are thoroughly tested end-to-end before go-live; approves pre-launch UAT test plans and test cases, pre-launch UAT results, and post-production testing results. Manages content proofing process. Ensures campaigns are tagged appropriately to enable measurement and analytics.

Approximately 0-10% overnight travel

Good to have

Desired Profile:

Bachelor’s degree in Business Administration, Marketing, Data Science, Information Technology or related field.

8+ years of patient marketing, database marketing, CRM, marketing, account management,
project management and/or other related roles required. Pharmaceutical, retailor Financial Services industry
experience preferred.
Advanced degrees or certifications in project management, digital marketing, or a related discipline are a plus.
Proven experience in creating and maintaining customer experience playbooks, integrating functional designs, and managing digital content projects.
Experience in defining and maintaining metadata standards and ensuring data-driven marketing effectiveness.
Strong understanding of digital content production, workflows, and supply chain management.
Proficiency in using project management and workflow tools such as Workfront.
Familiarity with content management systems (CMS) and digital asset management (DAM) systems.
Knowledge of personalization tools and techniques, including segmentation, message mapping, and engagement cadence
Self-starter, highly organized, efficient, and capable of leading large meetings and driving them towards a common goal
Strong project management, problem solving and analytical thinking skills
Excellent written and verbal communication skills.
Proven ability to interface with people from various departments, positions, and knowledge levels

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.