Remote Director, CRM - Zales & Banter

Signet Jewelers; Cleveland (OH); On-site; USD 140,000 - 200,000; Full time

Job summary

Signet Jewelers, the world’s largest diamond jewelry retailer, seeks a Director of CRM – Style Brands to lead end-to-end CRM planning and deployment across Zales, Zales Outlet and Banter. You will translate marketing priorities into efficient CRM communications and measure success.

Reporting to senior marketing leadership, you will optimize emails and SMS, collaborate with CDP and Ecom teams, and use data to sharpen segmentation and campaigns. A 10+ year marketing background is required.

Qualifications

• Experience designing and executing CRM programs at scale.
• Ability to translate brand priorities into targeted CRM communications.
• Strong leadership and collaboration across teams.
• Proficient in data analysis to optimize campaigns.
• Excellent written and verbal communication.
• 10+ years of marketing experience focusing on strategy, planning, and execution.

Responsibilities

• Lead CRM for Zales, Zales Outlet, and Banter; plan and deploy emails and SMS.
• Collaborate with managers to develop marketing campaigns and channel plans.
• Use insights to inform broader marketing strategies and product enhancements.
• Partner with CDP and Ecom teams to align segmentation with channel strategy.
• Monitor performance and optimize campaigns to drive business impact.

Skills

CRM strategy & campaigns

Customer segmentation

Cross-functional leadership

Analytics & data-driven decisions

Communication skills

Education

Bachelor's or Master's degree in marketing or business

Tools

Marketing automation tools

CRM platforms

A/B testing tools

Job description

We have many opportunities available on our other career site pages. Click here to link to our careers page!

Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

The Director, CRM – Style Brands, will work closely with the other CRM Brand Family Directors to share learnings and best practices. Via the CRM Manager direct reports, you will oversee the end-to-end planning and deployment of Brand campaigns, advocate for best practices, digest Brand Marketing priorities into efficient CRM communications, and measure success.

• Lead CRM for Zales, Zales Outlet, and Banter. Develop the strategy to drive value and deepen engagement across customer foundational, triggered, and macro-segmented emails and SMS. Ensure that the plans are aligned with the brands’ and company's overall marketing goals and objectives.

30%

• Collaborate with managers to develop marketing campaigns and ensure channel delivery plans, execution, and measurement and reporting. Provide ongoing guidance on the best strategies and messaging to engage the target audience.

30%

• Use insights to inform broader marketing strategies, product enhancements, and other related initiatives. Work closely with brand teams to ensure that the segment strategy is aligned with the overall company goals.

20%

• Partner with CDP and Ecom teams to define enhancements required to implement integrated marketing plans. Ensure that the segment strategy is aligned with the overall channel strategy.

10%

• Monitor marketing performance and provide strategic direction and guidance based on the analysis of results. Optimize and iterate campaigns as needed to drive business impact.

10%

Performs additional duties and projects as assigned.

Education Required:

A bachelor's or master's degree in marketing, business, or a related field.

Required or Acceptable Job-Related Experience:

Experience identifying and advocating marketing strategy and programs that deliver a combination of automated, personalized, and/or outbound communications at scale.

Skills:

• Experience in developing and executing successful CRM marketing strategies and campaigns that drive business impact.
• Proven experience in using data and research to identify and understand customer segments and develop marketing plans that resonate with them.
• Excellent leadership and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders at all levels.
• Strong analytical skills and the ability to use data to inform decisions and optimize campaigns.
• Excellent communication skills, with the ability to articulate complex ideas and concepts in a clear and concise manner.

Years of Job-Related Experience Required: Must have a minimum of 10 years+ of experience in marketing, with a focus on strategy, planning, and execution.

Technical/Other Skills Required:

• Proficiency in marketing automation and CRM tools to manage customer segmentation and targeting, and to develop and execute marketing campaigns.
• Understanding of CRM channels (e.g., email, SMS) and how they can be leveraged to engage customers.
• Familiarity with A/B testing and experimentation methodologies to optimize marketing campaigns and drive business impact.
• Strong project management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines.
• Ability to work in a fast-paced, retail environment and adjust priorities as needed.
• A proactive and self-motivated approach, with the ability to work independently and take ownership of initiatives.
• Familiarity with industry trends and best practices in marketing, including personalization, customer experience, and data-driven marketing.
• Experience working in retail or consumer-facing industries would be an advantage.