Director, CRM & Brand Campaigns

Signet Jewelers; Cleveland (OH); On-site; USD 140,000 - 200,000; Full time

Job summary

Signet Jewelers, the world’s largest diamond jewelry retailer, seeks a Director of CRM – Style Brands to lead end-to-end CRM planning and deployment across Zales, Zales Outlet and Banter. You will translate marketing priorities into efficient CRM communications and measure success.

Reporting to senior marketing leadership, you will optimize emails and SMS, collaborate with CDP and Ecom teams, and use data to sharpen segmentation and campaigns. A 10+ year marketing background is required.

Qualifications

• Experience designing and executing CRM programs at scale.
• Ability to translate brand priorities into targeted CRM communications.
• Strong leadership and collaboration across teams.
• Proficient in data analysis to optimize campaigns.
• Excellent written and verbal communication.
• 10+ years of marketing experience focusing on strategy, planning, and execution.

Responsibilities

• Lead CRM for Zales, Zales Outlet, and Banter; plan and deploy emails and SMS.
• Collaborate with managers to develop marketing campaigns and channel plans.
• Use insights to inform broader marketing strategies and product enhancements.
• Partner with CDP and Ecom teams to align segmentation with channel strategy.
• Monitor performance and optimize campaigns to drive business impact.

Skills

CRM strategy & campaigns

Customer segmentation

Cross-functional leadership

Analytics & data-driven decisions

Communication skills

Education

Bachelor's or Master's degree in marketing or business

Tools

Marketing automation tools

CRM platforms

A/B testing tools

Job description

Signet Jewelers, the world’s largest diamond jewelry retailer, seeks a Director of CRM – Style Brands to lead end-to-end CRM planning and deployment across Zales, Zales Outlet and Banter. You will translate marketing priorities into efficient CRM communications and measure success.

Reporting to senior marketing leadership, you will optimize emails and SMS, collaborate with CDP and Ecom teams, and use data to sharpen segmentation and campaigns. A 10+ year marketing background is required.