Remote CRM & Email Marketing Lead (Klaviyo/Mailchimp)

D2B; United States; Remote; USD 15,000 - 19,000; Full time

Job summary

D2B CRM team is seeking a specialist to define, build and scale our CRM programs across clients. You will turn customer data into actionable strategy and drive email lifecycle journeys that retain customers and increase value.

Using platforms such as Klaviyo, Maropost and Mailchimp, you will design, implement and optimise emails and journeys that boost retention, lifetime value and revenue across campaigns.

Qualifications

• 3+ years in CRM/email marketing or similar field.
• Experience in an agency environment is a plus.
• Strong retention marketing knowledge for campaigns.
• Fluent in English with clear communication.
• Hands-on with EDM tools and HTML/CSS.
• Able to manage multiple tasks with attention to detail.

Responsibilities

• Lead CRM automations, segments and customization across the customer lifecycle.
• Identify gaps in the customer journey and prioritize initiatives.
• Set the roadmap for CRM contribution to client growth.
• Plan and execute email and SMS campaigns, launches and promotions.
• Collaborate with design teams to create assets and briefs.
• Ensure campaigns align with audiences and brand voice.
• Own CRM reporting and analyze revenue, open/click rates and LTV.
• Translate data into actionable insights and recommendations.
• Stay updated on CRM developments and innovate performance.
• Maintain data hygiene and evolving systems.
• Develop day-to-day processes for the Email Marketing team.
• Assist in developing CRM strategy for clients.
• Collaborate with content and performance teams on offers.
• Monitor results and KPI reporting for monthly reviews.
• Propose optimal campaign plans, formats and platforms.
• Own user journey strategies for all customer communications.

Skills

CRM strategy

Email marketing

Data analysis

Cross-functional

HTML/CSS

Tools

Klaviyo

Maropost

Mailchimp

Google Analytics

Job description

D2B CRM team is seeking a specialist to define, build and scale our CRM programs across clients. You will turn customer data into actionable strategy and drive email lifecycle journeys that retain customers and increase value.

Using platforms such as Klaviyo, Maropost and Mailchimp, you will design, implement and optimise emails and journeys that boost retention, lifetime value and revenue across campaigns.