CRM Product Manager: Modernize Customer Journeys

The Intersect Group; Irving (TX); On-site; USD 124,000 - 179,000; Full time

Job summary

The Intersect Group seeks a Product Manager to elevate customer, store, and franchise experiences. You will define features, analyze data trends, and drive product initiatives across CRM and lifecycle marketing to modernize our digital experiences.

You will collaborate with engineering, design, and marketing to deliver roadmaps, monitor performance, and optimize processes, ensuring compliant, scalable product operations across channels.

Qualifications

• Bachelor's degree required.
• 4–6 years in product management, preferably CRM/lifecycle marketing or customer engagement.
• Experience with CRM concepts including segmentation, journey orchestration, personalization, and campaign automation.

Responsibilities

• Define and prioritize product features and enhancements based on user needs, market trends, and business goals.
• Conduct user research and gather feedback to inform product decisions.
• Monitor and analyze product performance metrics and generate actionable insights.
• Develop and maintain a product roadmap aligned with company objectives.
• Collaborate with engineering, design, marketing and sales to deliver high-quality products.
• Develop processes to streamline development and release cycles and ensure smooth launches.

Skills

Analytical Ability

Problem-Solving

Communication

Collaboration

Attention to Detail

Technical Acumen

Operational Excellence

Education

Bachelor's degree

Tools

Jira

Trello

Confluence

Job description

The Intersect Group seeks a Product Manager to elevate customer, store, and franchise experiences. You will define features, analyze data trends, and drive product initiatives across CRM and lifecycle marketing to modernize our digital experiences.

You will collaborate with engineering, design, and marketing to deliver roadmaps, monitor performance, and optimize processes, ensuring compliant, scalable product operations across channels.