CRM Platform Leader for Student Engagement & Strategy

Delaware State University; Dover (DE); On-site; USD 85,000 - 120,000; Full time

Job summary

Delaware State University seeks a dynamic CRM Manager to lead enterprise CRM initiatives across departments, shaping a long-term roadmap aligned with enrollment and student success goals.

You will govern vendor relationships, manage platform administration, analytics, and governance to support data-driven decisions and operational excellence across the university.

The role requires strategic vision, strong project management, and collaboration with academic and administrative units.

Qualifications

• Strategic thinker with a focus on service excellence.
• Fluent in translating business needs into CRM solutions.
• Experience managing CRM systems and multi-department platforms.

Responsibilities

• Lead, mentor, and manage a CRM supporting multi-functional departments across the university.
• Develop a CRM vision and roadmap that aligns with enrollment priorities and student lifecycle needs.
• Promote user adoption and act as a CRM advocate across academic and administrative units.
• Manage CRM project lifecycles, including requirements gathering, stakeholder coordination, scope definition, and reporting.
• Oversee project timelines, resources, and prioritization to ensure timely delivery.
• Coordinate planning meetings and collaborate with program leads and sponsors.
• Administer CRM platform(s) including environment refresh, releases, integrations, and upgrades.
• Establish governance protocols, documentation standards, and usage policies.
• Assist SEM Budget Manager with renewals and vendor relationships.
• Identify opportunities to improve business processes via automation.

Skills

Strategic thinking

CRM systems

Project management

Communication

Analytical skills

Education

Bachelor’s degree

Tools

Salesforce

Slate

Microsoft Dynamics

Anthology

Job description

Delaware State University seeks a dynamic CRM Manager to lead enterprise CRM initiatives across departments, shaping a long-term roadmap aligned with enrollment and student success goals.

You will govern vendor relationships, manage platform administration, analytics, and governance to support data-driven decisions and operational excellence across the university.

The role requires strategic vision, strong project management, and collaboration with academic and administrative units.