Senior Director, Customer Relationship Marketing

Ladders; Chicago (IL); On-site; USD 200,000 - 225,000; Full time

Benefits offered by this job

Generous benefits package including PT

Health, dental, and vision insurance

401(k) with employer match

Job summary

Ladders, Chicago, IL, seeks a Senior Director of Customer Relationship Marketing to own the CRM strategy and drive personalized communications across channels. You will lead a large team, ensure strong execution, and manage budgets while partnering across functions to deliver connected customer experiences.

The role emphasizes AI-driven personalization, data analytics, and continuous innovation in CRM. Must have 10+ years in CRM with leadership and a track record of high-impact campaigns.

Qualifications

• Bachelor’s degree in marketing or business administration.
• 10+ years in CRM or customer engagement with 5+ years in leadership.
• Proven CRM strategy execution in high-performance teams.
• Strong AI and data analytics understanding in CRM.

Responsibilities

• Develop a comprehensive CRM strategy aligned with business objectives.
• Lead and mentor a large customer journey planning team.
• Oversee high-quality customer communications across CRM channels.
• Leverage AI and data analytics to personalize communications.
• Use data-driven insights to measure and optimize CRM initiatives.
• Collaborate with cross-functional teams for integrated experiences.
• Stay ahead of industry trends to enhance strategies.
• Manage the CRM budget for optimal resource allocation.

Skills

CRM strategy

Leadership

AI in CRM

Data analytics

Communication

Customer-centric

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

CRM software

Data analytics tools

Job description

For our client, we are seeking a Senior Director, Customer Relationship Marketing to join the team of a leader in the Healthcare space. This leader will own the customer relationship marketing strategy and guide how customer communications are planned, personalized, and optimized across channels. The role will partner closely with cross-functional teams to deliver a more connected customer experience and drive measurable business impact. This position will also oversee a large team, ensuring strong execution, budget discipline, and continued innovation in CRM and personalization.

Location: Chicago, IL - US based candidates only, no visa sponsorship available

Compensation: $200,000 – $225,000 annually

Responsibilities

• Develop a comprehensive CRM strategy aligned with business objectives
• Lead and mentor a large customer journey planning team
• Oversee high-quality customer communications across all CRM channels
• Leverage AI and data analytics to personalize customer communications
• Use data-driven insights to measure and optimize CRM initiatives
• Collaborate with cross-functional teams to ensure integrated customer experiences
• Stay ahead of industry trends to enhance customer relationship strategies
• Manage the CRM budget for optimal resource allocation

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum 10 years of experience in CRM or customer engagement, including 5 years in leadership
• Track record of executing successful CRM strategies in high-performance teams
• Strong understanding of AI and data analytics in CRM and personalization
• Excellent leadership skills with experience managing diverse teams
• Exceptional communication and interpersonal skills for effective collaboration
• Strategic thinker with a customer-centric mindset and passion for innovation

Benefits

• Generous benefits package including paid time off
• Health, dental, and vision insurance
• 401(k) savings plan with employer match

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.