CRM & Personalization Lead - Data-Driven Growth

CLEAR; New York (NY); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Comprehensive health plans

401(k) with employer match

Family-building benefits

Generous time off

Job summary

A leading consumer services company is seeking a Director of CRM & Personalization to lead data-driven CRM systems. This role involves strategy, team leadership, and collaboration across departments, focusing on enhancing user engagement and optimizing lifecycle campaigns. Ideal candidates will have extensive experience in CRM marketing and a strong analytical background. The position offers a competitive salary and benefits in New York, NY.

Qualifications

• 8+ years in CRM marketing and/or product management in data-rich environments.
• 3+ years of team leadership experience.
• Deep expertise in enterprise CRM systems and MarTech stacks.

Responsibilities

• Own the technical roadmap and strategic execution of all CRM initiatives.
• Design statistically sound A/B testing frameworks.
• Evaluate and integrate CRM platforms and MarTech tools.

Skills

CRM marketing expertise

Analytical skills

Team leadership

Statistical analysis

Technical integration skills

Tools

Braze

Salesforce Marketing Cloud

Tableau

SQL

Looker

Job description

A leading consumer services company is seeking a Director of CRM & Personalization to lead data-driven CRM systems. This role involves strategy, team leadership, and collaboration across departments, focusing on enhancing user engagement and optimizing lifecycle campaigns. Ideal candidates will have extensive experience in CRM marketing and a strong analytical background. The position offers a competitive salary and benefits in New York, NY.