CRM Analyst

Insight Global; Santa Monica (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading staffing agency is seeking a CRM Analyst to support direct-to-consumer growth through data-driven campaign insights and flawless execution. The ideal candidate will analyze customer behavior, optimize performance of lifecycle marketing campaigns, and support subscriber engagement and retention strategies. A Bachelor's degree, 2-4 years of CRM or marketing analytics experience, and proficiency in HTML, CSS, SQL, and Excel are required. This role involves collaboration with various teams and continuous evaluation of campaign performance.

Qualifications

• 2–4 years of experience in CRM, marketing analytics, or customer insights.
• Experience QAing campaigns across devices and platforms.
• Strong proficiency in SQL and Excel.

Responsibilities

• Partner with CRM agency to build and launch campaigns within the marketing automation platform.
• Use HTML/CSS knowledge to troubleshoot and edit email templates.
• QA CRM campaigns across channels for accuracy before deployment.
• Analyze CRM campaign performance (email, push, in-app, SMS).
• Monitor and report on promotional offer performance.
• Collaborate on segmentation strategies for personalized journeys.
• Evaluate A/B and multivariate tests for offer performance.
• Work with Product and Engineering to support targeting logic.
• Identify behavioral triggers for new promotional tactics.

Skills

Analytical skills

Operational skills

Attention to detail

Collaboration

Problem-solving mindset

Communication skills

Education

Bachelor’s degree in Marketing, Business, Analytics, or a related field

Tools

HTML

CSS

SQL

Excel

Tableau

Looker

CRM platforms (Leanplum, CleverTap, Braze)

Job description

The CRM Analyst will support the client's direct-to-consumer growth through data-driven campaign insights and flawless execution. This role will focus on analyzing customer behavior, optimizing performance of lifecycle marketing campaigns, and supporting offers and promotions that drive subscriber engagement and retention. The ideal candidate is equal parts analytical and operational - comfortable working in CRM platforms to help build, QA, and report on campaigns, while also bringing a sharp eye to the data.

Key Responsibilities

• Partner with CRM agency to build and launch campaigns within the marketing automation platform (e.g., Braze), including setting up segments, content blocks, and delivery logic.
• Use HTML/CSS knowledge to troubleshoot and edit email templates and ensure consistent rendering across devices and platforms.
• QA CRM campaigns across channels to ensure correct audience, creative, links, offer copy, and personalization before deployment.
• Analyze CRM campaign performance (email, push, in-app, SMS) and provide actionable insights to optimize engagement, conversion, and retention.
• Monitor and report on promotional offer performance across lifecycle touchpoints—acquisition, winback, retention, and upsell.
• Collaborate on segmentation strategies that power personalized journeys and promotional targeting.
• Evaluate A/B and multivariate tests to understand offer performance and audience responsiveness.
• Work with Product and Engineering teams to support targeting logic, campaign setup, and data flow integrity across platforms.
• Support the business in identifying behavioral triggers and cohorts that inform new promotional tactics and lifecycle communications.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 2–4 years of experience in CRM, marketing analytics, or customer insights—preferably in subscription, streaming, or media environments.
• Working knowledge of HTML and CSS for email.
• Meticulous attention to detail with experience QAing campaigns across devices and platforms.
• Hands-on experience with CRM and marketing automation platforms (Leanplum/CleverTap, Braze, etc).
• Strong proficiency in SQL and Excel; experience with data visualization tools like Tableau or Looker preferred.
• Comfortable navigating large datasets and distilling complex findings into simple, strategic recommendations.
• Experience with offer strategy, testing frameworks, and performance evaluation a strong plus.
• Excellent collaboration and communication skills, with a proactive and problem-solving mindset.
• Passion for entertainment, storytelling, and customer-centric marketing.