CRM Operations & Lifecycle Marketing Specialist

Topstep; United States; Hybrid; USD 46,000 - 56,000; Full time

Benefits offered by this job

Remote/hybrid work

Paid holidays

401(k) match

Health insurance

Flexible vacation

Job summary

Topstep is seeking a CRM & Lifecycle Marketing Coordinator to own the day-to-day health of our CRM, manage database hygiene, subscriptions, and asset organization in HubSpot, and support lifecycle and evergreen email programs.

You will collaborate with the Sr. Lifecycle & CRM Marketing Lead, Creative, and QA partners to ensure timely, accurate lifecycle communications and proper campaign tracking across teams.

Qualifications

• 3+ years in email marketing operations or CRM administration.
• Detail-oriented with ownership of recurring, process-driven work.
• Experience with database hygiene and subscription management.
• Familiarity with QA/testing for emails.
• Basic HTML/CSS knowledge; Handlebar is a plus.
• Experience with Google Slides for process docs.
• Curiosity about marketing tech and new tools.
• Strong cross-functional collaboration skills.

Responsibilities

• Keep CRM clean and healthy; manage hygiene and subscriptions.
• Organize HubSpot assets and file structures.
• Evaluate new HubSpot features and lead setup.
• Own day-to-day CRM upkeep as the go-to owner.
• Support lifecycle emails; monitor for issues.
• Configure campaigns for tracking and attribution.
• Coordinate with QA to run pre-send checks.
• Collaborate with Engineering, Marketing Ops, Analytics.

Skills

Email marketing operations

CRM administration

Database hygiene

QA/testing

HTML knowledge

Google Slides

Cross-functional collaboration

Marketing tech curiosity

Job description

Topstep is seeking a CRM & Lifecycle Marketing Coordinator to own the day-to-day health of our CRM, manage database hygiene, subscriptions, and asset organization in HubSpot, and support lifecycle and evergreen email programs.

You will collaborate with the Sr. Lifecycle & CRM Marketing Lead, Creative, and QA partners to ensure timely, accurate lifecycle communications and proper campaign tracking across teams.