CRM & Lifecycle Marketing Specialist

Content Creators; United States; Hybrid; USD 46,000 - 56,000; Full time

Benefits offered by this job

Remote/hybrid-friendly culture

Company-paid holidays

Health insurance

Job summary

Topstep is seeking a CRM & Lifecycle Marketing Coordinator to maintain a clean, organized CRM and support lifecycle/evergreen email programs. You will own day-to-day CRM hygiene, subscription management, and folder organization in HubSpot, while collaborating with Creative and QA partners to keep lifecycle communications running smoothly.

The ideal candidate is highly organized, detail-oriented, and eager to explore new marketing technology. You will work with the Sr.

Qualifications

• 3+ years of experience in email marketing operations.
• Experience with database hygiene practices such as deduplication, list segmentation, and subscription/preference management.
• Basic HTML knowledge (CSS and Handlebars a plus).
• Familiarity with QA and testing processes for email campaigns.

Responsibilities

• Keep contact lists clean and healthy: merge duplicates, process unsubscribes, audit subscription settings.
• Maintain folder structures and naming conventions for content and assets in HubSpot.
• Explore and evaluate new HubSpot tools and features and lead setup and configuration.
• Serve as the go-to owner for day-to-day CRM hygiene and platform upkeep.
• Support lifecycle and evergreen emails by monitoring for breaks and opportunities for improvement.
• Set up campaigns in the CRM to ensure proper tracking and attribution of email performance.
• Partner with QA to run pre-send testing across lifecycle and campaign emails.
• Work with Engineering, Marketing Ops and Analytics, and Creative teams.

Skills

Email marketing operations

CRM administration

HTML knowledge

QA/testing

Campaign setup

Tools

HubSpot

Job description

Topstep is seeking a CRM & Lifecycle Marketing Coordinator to maintain a clean, organized CRM and support lifecycle/evergreen email programs. You will own day-to-day CRM hygiene, subscription management, and folder organization in HubSpot, while collaborating with Creative and QA partners to keep lifecycle communications running smoothly.

The ideal candidate is highly organized, detail-oriented, and eager to explore new marketing technology. You will work with the Sr.