CRM & Marketing Specialist — Data-Driven Campaigns

Semper Home Loans; Providence (RI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonuses

Comprehensive benefits package

Career development opportunities

Job summary

A leading mortgage lender in Providence, Rhode Island, is seeking a CRM & Marketing Coordinator to manage marketing initiatives and CRM systems to enhance customer engagement and campaign effectiveness. The role requires a Bachelor's degree in Marketing or Communications and 2–4 years of relevant experience. Additionally, familiarity with CRM systems like Salesforce or HubSpot and strong analytical skills are essential for success. The company offers a competitive salary and benefits package.

Qualifications

• 2–4 years of experience in marketing, CRM, or digital campaign management.
• Strong analytical and reporting skills.
• Familiarity with marketing automation platforms.

Responsibilities

• Manage and optimize the CRM platform for lead tracking and automation.
• Develop and execute digital marketing campaigns aligned with company goals.
• Analyze marketing data to identify trends and recommend improvements.
• Track and report on campaign KPIs and metrics.

Skills

Digital marketing campaigns

CRM systems

Data analysis

Email marketing

Project management

Education

Bachelor’s degree in Marketing or Communications

Tools

GoHighLevel

Salesforce

HubSpot

Excel

Job description

A leading mortgage lender in Providence, Rhode Island, is seeking a CRM & Marketing Coordinator to manage marketing initiatives and CRM systems to enhance customer engagement and campaign effectiveness. The role requires a Bachelor's degree in Marketing or Communications and 2–4 years of relevant experience. Additionally, familiarity with CRM systems like Salesforce or HubSpot and strong analytical skills are essential for success. The company offers a competitive salary and benefits package.