CRM Administrator

SupportFinity™; Washington; On-site; USD 70,000 - 100,000; Full time

Job summary

Atlantic Coast Mortgage is seeking a mid-level CRM Administrator to support day-to-day management, optimization, and execution of marketing initiatives. You will maintain CRM data integrity, build campaigns, support automated customer journeys, and ensure CRM workflows run smoothly.

The ideal candidate is analytical, organized, technically capable, and comfortable collaborating with cross-functional teams to translate business needs into effective CRM solutions.

Qualifications

• Experience administering CRM systems and executing marketing automation campaigns.
• Strong understanding of audience segmentation, customer journeys, and data-driven marketing execution
• Ability to think logically and strategically about automation workflows and communication triggers
• Experience translating data and performance metrics into actionable improvements
• Excellent organizational skills and strong attention to detail

Responsibilities

• Manage and optimize CRM workflows, configurations, and data integrity to support marketing and sales performance
• Build, deploy, and monitor campaigns and automated marketing journeys
• Develop audience segmentation and logic-based communication triggers that improve engagement and conversion
• Support the design and improvement of customer lifecycle journeys within the CRM
• Create and maintain KPI-driven reporting to evaluate campaign effectiveness and identify improvement opportunities
• Proactively diagnose and resolve CRM issues impacting campaign execution, reporting, or user experience
• Document processes, standards, and best practices to support scalability and consistency
• Collaborate cross-functionally with other teams to translate business goals into CRM solutions
• Manage incoming CRM support requests and provide help, solutions or guidance
• Deliver training and enablement support to help users maximize CRM capabilities

Skills

CRM administration

Marketing automation

Audience segmentation

Data-driven marketing

Analytical thinking

Job description

Our team is redefining the industry – and creating a culture of excellence.

Founded in 2011, Atlantic Coast Mortgage embodies a people-first culture rooted in commitment, character, and innovation. What began as a small team has grown into a thriving organization where our people remain the driving force behind our mission to redefine the mortgage industry. We believe individuals do their best work in an environment designed for success—and we’re proud to be recognized by The Washington Post as a Top Workplace. As we continue to grow, we’re not just hiring employees—we’re looking for driven, energetic, and creative problem-solvers. If that sounds like you, and you're ready to build your career with a company committed to making meaningful change in our industry, we’d love to connect.

We are seeking a CRM Administrator to support day-to-day management, optimization, and execution of marketing initiatives. This role is responsible for maintaining CRM data integrity, building and deploying marketing campaigns, supporting automated customer journeys, and ensuring CRM workflows operate efficiently.

The ideal candidate is analytical, organized, technically capable, and comfortable working across teams to translate business needs into effective CRM execution. This is a mid-level individual contributor role suited for someone who is both detail-oriented and proactive in identifying opportunities to improve systems, campaigns, and processes.

Responsibilities

• Manage and optimize CRM workflows, configurations, and data integrity to support marketing and sales performance
• Build, deploy, and monitor campaigns and automated marketing journeys
• Develop audience segmentation and logic-based communication triggers that improve engagement and conversion
• Support the design and improvement of customer lifecycle journeys within the CRM
• Create and maintain KPI-driven reporting to evaluate campaign effectiveness and identify improvement opportunities
• Proactively diagnose and resolve CRM issues impacting campaign execution, reporting, or user experience
• Document processes, standards, and best practices to support scalability and consistency
• Collaborate cross-functionally with other teams to translate business goals into CRM solutions
• Manage incoming CRM support requests and provide help, solutions or guidance
• Deliver training and enablement support to help users maximize CRM capabilities

Qualifications & Experience

• Experience administering CRM systems and executing marketing automation campaigns
• Strong understanding of audience segmentation, customer journeys, and data-driven marketing execution
• Ability to think logically and strategically about automation workflows and communication triggers
• Experience translating data and performance metrics into actionable improvements
• Strong problem-solving mindset with the ability to troubleshoot technical issues independently
• Excellent organizational skills and strong attention to detail
• Effective communicator who can work with both technical and non-technical stakeholders
• Self-starter who takes ownership and follows projects through to completion
• Experience in mortgage or financial services is a plus, but not required

Core Competencies

• Analytical thinker with a continuous-improvement mindset
• Collaborative, professional, and service-oriented (people person)
• Comfortable balancing strategy and execution
• Curious, adaptable, and solutions-focused
• Results oriented and takes ownership with strong sense of personal accountability

ACM promotes an Equal Employment Opportunity (EEO) workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, protected veteran status, or any other status protected by law. If you are disabled and need assistance in the application process, please contact the ACM Human Resources department.

About the company

Atlantic Coast Mortgage