crm marketing manager for email and SMS

Fresh Prints LLC; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Learning opportunities

Great working culture

2-month Sabbatical

Diversity & inclusion

Job summary

Fresh Prints LLC ищет специалиста по email и CRM маркетингу с опытом управления lifecycle-потоками и созданием цепочек сообщений для молодой аудитории. Ваша работа будет заключаться в разработке концепций, копирайтинге и координации с бренд-командами над дизайном и формированием контента.

Кандидат должен обладать опытом в настройке и анализе кампаний, A/B тестирования и оптимизации процессов доставки. Условия включают конкурентную оплату, развитие и позитивную культуру работы.

Qualifications

• Опыт в email, lifecycle или CRM-маркетинге от 4 до 8 лет.
• Работа с ESP/платформами маркетинговой автоматизации (Iterable, Klaviyo, HubSpot, Braze) на практике.
• Умение писать тексты и управлять lifecycle-кампаниями.
• Базовые навыки HTML/CSS для правки шаблонов.

Responsibilities

• Разрабатывать концепции и копирайт кампаний по email и SMS.
• Сотрудничать с брендом и креативной командой над дизайном и копией.
• Вносить вклад в контент-календарь кампаний и тестировать гипотезы A/B.
• Управлять lifecycle-потоками: welcome, post-purchase, cart и browse abandonment.
• Анализировать показатели, оптимизировать доставляемость и возможности вовлечения.

Skills

Email marketing

Lifecycle marketing

CRM marketing

Copywriting

A/B testing

Data analysis

HTML/CSS basics

Communication skills

Education

Bachelor's degree in Marketing

Tools

Iterable

Klaviyo

HubSpot

Braze

Job description

Описание

Fresh Prints' email channel is its oldest and highest-potential channel, with a strong technical foundation and an opportunity to create content that delivers value to its audience.

Задачи

Own email and SMS campaign concepts and copy, including subject lines, preview text, headers, body, and CTAs Collaborate with brand and creative teams on design and copy Develop a campaign content calendar aligned with the broader marketing calendar Own A/B testing for subject lines, content approaches, and CTAs, and apply the results Write messages tailored to a college-age audience Own the strategy and content for lifecycle flows across email and SMS, including welcome, post-purchase, cart and browse abandonment, re-engagement, and win-back flows Audit the existing lifecycle program and identify gaps, underperforming flows, and missed engagement opportunities in the customer journey Define audience segments and journey logic Write and test improved lifecycle content and build conversational flows Monitor deliverability and engagement metrics and maintain a healthy sender reputation Follow email and SMS deliverability best practices, including list hygiene, warm-up protocols, segmentation, suppression management, and compliance Report regularly on performance and changes based on data Interpret performance data and determine what to test next

Требования

4–8 Years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility Hands-on experience with an ESP or marketing automation platform such as Iterable, Klaviyo, HubSpot, Braze, or similar Demonstrated understanding of lifecycle programs and their segmentation logic Comfortable with email and SMS performance metrics and drawing insights from them Basic HTML/CSS skills for troubleshooting and adjusting email templates Strong written communication skills, with clear and engaging writing Будет плюсом: SMS platform experience, consumer audience writing experience, B2C or DTC background (preferred over B2B or enterprise)

Условия

• Competitive annual salary
• Learning opportunities
• A great working culture
• Eligible employees receive a 2-month paid Sabbatical in recognition of their long-term contributions
• Equal employment opportunity employer that promotes diversity and encourages people of all backgrounds, ages, LGBTQ+, and people with disabilities to apply