CRM Marketing Manager

Piper Companies; Cherry Hill Township (NJ); Remote; USD 80,000 - 90,000; Full time

Job summary

A leading company in the insurance industry seeks a CRM Marketing Manager to oversee HubSpot marketing campaigns in a remote setting, preferably for East Coast candidates. This role includes ensuring data integrity, training teams, and managing CRM integrations while fostering best practices in marketing automation.

Benefits

Comprehensive Benefits

401K

PTO

Sick Leave

Holidays

Qualifications

• 3–5 years of experience managing HubSpot as a marketing automation platform.
• Hands-on experience with CRM integrations.
• Experience training users and resolving technical issues.

Responsibilities

• Own and manage HubSpot for marketing campaigns, activations, and workflows.
• Ensure CRM data quality and integrate with external platforms.
• Train internal teams on CRM best practices.

Skills

Data Accuracy

CRM Management

MQL Rubrics

Technical Troubleshooting

Job description

Piper Companiesis seeking aCRM Marketing Managerfor an established insurance company. This is afull-time/permanent positionand isREMOTE, but candidates must be located on theEast Coast and able to work EST.Preference for candidates able to commute on-sight to Cherry Hill, NJ occasionally, potentially once a month!

Responsibilities:

• Own and manage HubSpot for marketing campaigns, activations, and automation workflows.
• Ensure CRM data quality, integrity, and efficient data flow across systems.
• Build and maintain MQL rubrics within HubSpot to support lead scoring and qualification.
• Oversee the integration between HubSpot and Faraday, ensuring smooth functionality.
• Train internal teams on CRM best practices and troubleshoot issues in collaboration with IT.
• Generate and distribute marketing lists to external platforms for campaign execution.
• Collaborate with vendors to support marketing initiatives (no direct vendor management).

Qualifications:

• 3–5 years of experience managing HubSpot as a marketing automation platform.
• Hands-on experience with CRM integrations.
• Strong understanding of MQL rubrics and lead qualification strategies.
• Proven ability to manage CRM systems, ensure data accuracy, and optimize workflows.
• Experience training users and resolving technical issues in partnership with IT.

Compensation:

• Annual Salary: $80,000 - $90,000 based on experience plus bonus eligibility
• Comprehensive Benefits:Medical, Dental, Vision, 401K, PTO, Sick Leave if required by law, and Holidays

This job opens for applications on 5/30/2025. Applications for this job will be accepted for at least 30 days from the posting date.

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