Marketing Operations Manager

GTT; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

GTT, a leading networking and security provider, is seeking a Manager of Marketing Operations. This role involves developing database strategies and working with cross-functional teams to optimize marketing efforts. Candidates should possess experience in database management and analytics, along with strong communication skills.

Qualifications

• Proven experience in database management and marketing analytics.
• Experience with CRMs and marketing automation platforms.
• Experience with data visualization tools is a plus.

Responsibilities

• Manage marketing automation tools like Marketo and ensure best practices.
• Design and maintain marketing databases for data accuracy.
• Provide insights based on data analysis to optimize marketing campaigns.

Skills

Analytical Skills

Collaboration

Detail-oriented

Education

Bachelor’s degree in Marketing, Data Science, Information Technology

Tools

SQL

Marketo

Power BI

Job description

About GTT:

GTT is a leading networking and security as a service provider for multinational organizations, simply and securely connecting people and machines to data and applications – anywhere in the world. We serve thousands of organizations, bringing together the right people, partners and technology to reduce the burden on IT teams and solve the most pressing networking and security challenges.

Built on our top-ranked global Tier 1 network, GTT Envision is a single global technology platform to connect, orchestrate, virtualize and automate enterprise networks, enabling customers with consumable solutions to achieve business missions and meet ongoing demand when, where and how needed. Our portfolio includes SASE, SD-WAN, security, internet, voice and other connectivity options, complemented by a suite of professional services and exceptional sales and support teams in local markets around the globe. We partner with our customers to deliver Greater Technology Together. For more information, please visit www.gtt.net.

Role Summary:

As a Manager of Marketing Operations, you will be responsible for developing and implementing database strategies to support marketing operations and campaigns. You will work closely with marketing, sales, sales/ revenue operations and data teams to develop campaign segmentation while maintaining and improving database hygiene.

This role requires a strategic thinker with an understanding of demand generation tactics including account-based marketing (ABM), account and contact segmentation, database management, data integration, and marketing analytics.

Duties and Responsibilities:

• Marketing Automation and Technology: Manage, maintain, and optimize marketing automation tool such as Marketo as a marketing automation system, it’s connection to Microsoft Dynamics 365 CRM, and establish best practices and drive cross-functional adoption
• Data Integration:Integrate data from various sources (e.g., CRM systems, web analytics, social media platforms) to create a unified view of marketing performance.
• Database Management:Design, implement, and maintain marketing databases to ensure data accuracy, integrity, and accessibility.
• Data Quality:Establish and enforce data quality standards and best practices to ensure high-quality data for marketing analysis and decision-making.
• Collaboration:Work closely with marketing, IT, sales/revenue operations and data teams to align database strategies with overall business objectives.
• Reporting and Analysis:Provide insights and recommendations based on data analysis to optimize marketing campaigns and improve ROI.
• Tool Management:Manage database tools and technologies, ensuring they are effectively utilized to support marketing operations.

Required Experience/Qualifications:

• Bachelor’s degree in Marketing, Data Science, Information Technology, or a related field.
• Proven experience in database management, data integration, and marketing analytics.
• Proficiency in database management systems (e.g., SQL, Oracle, MySQL) and data integration tools.
• Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
• Excellent communication and collaboration skills.
• Detail-oriented with a strong focus on data accuracy and integrity.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with CRMs and marketing automation platforms (e.g., Marketo, Microsoft Dynamics 365, Salesforce, Hubspot)
• Experience with data visualization tools (e.g., Power BI, Tableau, Looker Studio) is a plus.

Hours/Travel/Shift:

Normal Working Hours, remote working, travel as and when required..

EEO Statement

GTT provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, GTT complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

GTT expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of GTT’s employees to perform their job duties may result in discipline up to and including discharge.

#LI-RD1