Marketing Manager - RECENTLY FILLED

Aspire Jobs; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading software company is seeking a Marketing Manager to develop and implement marketing strategies while working primarily from home. The role includes managing campaigns to drive lead generation and requires a solid understanding of digital marketing channels and operational management. This is an exceptional opportunity for potential advancement to Head of Marketing within 18 months, involving collaboration with various teams and external partners.

Benefits

25 days holiday

Birthday off

£50 monthly work-from-home allowance

Perkbox

4 days training per year

NEST pension

Health benefits

Qualifications

• Proven experience in IT B2B organizations, preferably in technology.
• Experience with end-to-end integrated marketing campaigns.
• Strong organizational skills in digital projects and event management.

Responsibilities

• Develop and implement the marketing strategy and annual plan.
• Manage the marketing budget and provide regular forecasts.
• Utilize account-based marketing techniques to create awareness and leads.

Skills

Communication

Marketing Automation

Digital Marketing

Project Management

Account-Based Marketing

Tools

Active Campaign

Microsoft Dynamics

Job description

Marketing Manager - RECENTLY FILLED, Working from home

Job Summary

Location: Home based, with a requirement to commute to Bristol once every two months and be available in June for four days for the company's strategic get-together. The event includes a week-long gathering with colleagues from the US and Europe, and an overnight stay for the end-of-year/Christmas celebration.

Benefits: 25 days holiday, birthday off, £50 monthly work-from-home allowance, Perkbox, 4 days of training per year (bookable for outside work-related training), NEST pension, health benefits.

Aspire Jobs is working exclusively with our client, a software company on the verge of a growth phase. Reporting to the Global Director of Sales & Marketing, the Marketing Manager will primarily work from home and will be responsible for developing and implementing the company's marketing strategy. This involves creating strategies and plans to increase awareness and engagement, with a focus on lead generation.

The company has a legacy product that is 18 years old and is launching three new products (two this year). They seek a technology-driven B2B Marketing Manager to drive sales forward. The role requires managing campaigns, producing thought leadership content, and executing effective marketing initiatives for partners and direct channels. This is an excellent opportunity to join and potentially advance to Head of Marketing within 18 months. The role includes managing outsourced partners and a Marketing Executive. A good understanding of SEO and email marketing is preferred, although SEO is currently outsourced.

The successful Marketing Manager will:

• Have proven experience in an IT B2B international organization, preferably in the technology sector.
• Have experience planning and delivering end-to-end integrated marketing campaigns.
• Have operational management experience, including setting objectives and reviewing performance.
• Be able to communicate effectively, influencing and managing internal and external stakeholders.
• Build and sustain strong strategic relationships.
• Possess a strong understanding of Account-Based Marketing principles.
• Have strong organizational skills, especially in digital projects and event management.
• Be knowledgeable about digital marketing channels.
• Be capable of presenting results and strategies to teams.
• Have experience with marketing automation and CRM platforms, preferably Active Campaign and Microsoft Dynamics.
• Be confident, determined, and self-motivated.
• Be focused, resilient, and have a positive “can-do” attitude, with a willingness to make a difference.

Job Description

Key Responsibilities of the Marketing Manager:

• Develop and implement the marketing strategy and annual plan.
• Set clear objectives and metrics to measure success.
• Manage the marketing budget and provide regular forecasts.
• Lead the marketing team and set team objectives.
• Manage external agencies supporting marketing efforts.
• Utilize digital and account-based marketing techniques to create awareness, engagement, and leads.
• Develop relationships with existing and new marketing partners.
• Create joint marketing plans to promote the company’s portfolio and generate leads.
• Organize and attend industry events, webinars, and conferences.
• Plan and execute marketing activities within budget.
• Develop content and PR strategies targeting specific audiences.
• Measure and optimize marketing performance.
• Use marketing technology tools to deliver campaigns.
• Build internal relationships with sales, services, product, and operational teams.
• Collaborate with product management and sales on go-to-market campaigns for new products.