Retail Marketing Manager

Lithia Motors, Inc; United States; Remote; USD 70,000 - 105,000; Full time

Job summary

A leading company in the automotive industry seeks a Manager for Retail Marketing Operations to drive marketing strategies across dealerships. The role focuses on enhancing customer loyalty, improving operational efficiency, and implementing data-driven marketing initiatives. Successful candidates will possess strong industry knowledge, excellent communication skills, and a strategic mindset, contributing to a dynamic team environment.

Benefits

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

Qualifications

• Bachelor's degree or equivalent experience required.
• Strong understanding of the automotive industry and dealership operations.
• Proficiency in data analysis for marketing strategies.

Responsibilities

• Drive store performance through tailored marketing strategies and traffic management.
• Design and implement strategies that enhance customer loyalty.
• Collaborate with Store Leaders on loyalty programs and initiatives.

Skills

Problem-Solving and Analysis

Organizational Alignment

Effective Communication

Adaptability and Resilience

Education

Bachelor’s degree in Business, Marketing, Communications, Advertising

Tools

Google Analytics

CRM Systems

Microsoft Office Suite

Job description

Manager, Retail Marketing Operations (RMO)

The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships. This role focuses on driving quality traffic, enhancing customer loyalty, and achieving operational excellence in partnership with Regional Operational and Store Leaders, Lithia Home Office, and external partners. This person serves as the primary liaison between Store Leaders and key partners, and is responsible for driving change with measurable impact.

Responsibilities

• Strategic Marketing Oversight: Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management. Take personal ownership for effectiveness and impact as reflected in key company reporting, such as the Store Performance Scorecard and Customer Ecosystem Scorecard.
• Customer Loyalty Initiatives: Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority. Partner with Store Leaders to create loyalty-focused programs and initiatives that enhance the customer experience and nurture retention. Utilize the Customer Ecosystem Scorecard to identify opportunities and measure success for delivering on both store and overall company loyalty.
• OEM Partnerships: Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty.
• Data-Driven Guidance: Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem. Make data-driven recommendations and provide actionable insights based on customer behavior trends to tailor marketing approaches that drive loyalty and retention that is measurable on the Store Performance Scorecard and Customer Ecosystem Scorecard.
• Content and Campaign Management: Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.
• Collaboration and Strategy Execution: Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals.
• Technology and Analytics Integration: Leverage internal reporting, market intelligence, data analytics, and emerging technologies to create personalized, targeted marketing approaches. Drive customer engagement, retention, and growth through innovative loyalty programs and strategies.
• Market Adaptability: Monitor and adapt to changing market conditions. Utilize industry research and critically evaluate campaign performance to continuously improve strategies and outcomes.
• Alignment and Advocacy: Champion the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Store Leaders and internal partners.
• Travel Requirements: Depending on home location and regional geography, overnight travel may be required.

Skills and Qualifications

• Educational Background: Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience.
• Industry Knowledge: Strong understanding of the automotive industry, dealership operations, and automotive marketing.
• Technical Proficiency: Experience using Google Analytics, CRM Systems, and Microsoft Office Suite.
• Problem-Solving and Analysis: Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies.
• Attention to Detail: Strong organizational skills with a keen eye for detail.
• Accountability: Proven ability to hold oneself and others accountable to achieve commitments and deliver measurable results.
• Organizational Alignment: Understand the organization's mission, values, and strategic priorities, aligning team goals with broader objectives.
• Decision Making and Problem Solving: Make informed decisions, analyze issues, and solve problems effectively while considering broader organizational impacts.
• Goal Setting and Monitoring: Self-motivated and focused on achieving outcomes, with a commitment to delivering high-quality results. Set clear objectives, track progress, and take proactive measures to achieve goals.
• Effective Communication: Communicate clearly and actively listen, providing constructive feedback and conveying information concisely.
• Team Building and Situational Management: Foster collaboration, trust, and respect within teams, leveraging individual strengths and addressing priorities, opportunities, and challenges effectively.
• Adaptability and Resilience: Adapt to changing priorities and market conditions, demonstrating resilience and embracing change as opportunities for growth and development.
• Continuous Improvement: Displays humility, shares knowledge, embraces innovation, and actively seeks professional growth.

We offer best in class industry benefits:

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.